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Refinado por: assunto: Marketing remover Base de dados/Biblioteca: JSTOR - Online Journals remover
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1
Organizational Identity, Image, and Adaptive Instability
Organizational Identity, Image, and Adaptive Instability
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Organizational Identity, Image, and Adaptive Instability

Gioia, Dennis A. ; Schultz, Majken ; Corley, Kevin G.

The Academy of Management review, 2000-01, Vol.25 (1), p.63-81 [Periódico revisado por pares]

Ada, Ohio, etc: Academy of Management

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2
Moral Identity and Judgments of Charitable Behaviors
Moral Identity and Judgments of Charitable Behaviors
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Moral Identity and Judgments of Charitable Behaviors

Reed, Americus ; Aquino, Karl ; Levy, Eric

Journal of marketing, 2007-01, Vol.71 (1), p.178-193 [Periódico revisado por pares]

Chicago: American Marketing Association

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3
The Intersection of Organizational Identity, Knowledge, and Practice: Attempting Strategic Change via Knowledge Grafting
The Intersection of Organizational Identity, Knowledge, and Practice: Attempting Strategic Change via Knowledge Grafting
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The Intersection of Organizational Identity, Knowledge, and Practice: Attempting Strategic Change via Knowledge Grafting

Nag, Rajiv ; Corley, Kevin G. ; Gioia, Dennis A.

Academy of Management journal, 2007-08, Vol.50 (4), p.821-847 [Periódico revisado por pares]

Briarcliff Manor: Academy of Management

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4
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies
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Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies

Bhattacharya, C. B. ; Sen, Sankar

Journal of marketing, 2003-04, Vol.67 (2), p.76-88 [Periódico revisado por pares]

Chicago: American Marketing Association

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5
The Identity Crisis within the Is Discipline: Defining and Communicating the Discipline's Core Properties
The Identity Crisis within the Is Discipline: Defining and Communicating the Discipline's Core Properties
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The Identity Crisis within the Is Discipline: Defining and Communicating the Discipline's Core Properties

Benbasat, Izak ; Zmud, Robert W.

MIS quarterly, 2003-06, Vol.27 (2), p.183-194 [Periódico revisado por pares]

The Society for Information Management and The Management Information Systems Research Center of the University of Minnesota, and The Association for Information Systems

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6
Defining the essence of a university: lessons from higher education branding
Defining the essence of a university: lessons from higher education branding
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Defining the essence of a university: lessons from higher education branding

Waeraas, Arild ; Solbaak, Marianne N

Higher education, 2009-04, Vol.57 (4), p.449-462 [Periódico revisado por pares]

Dordrecht: Springer

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7
Mapping the Play of Organizational Identity in Foreign Market Adaptation
Mapping the Play of Organizational Identity in Foreign Market Adaptation
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Mapping the Play of Organizational Identity in Foreign Market Adaptation

Cayla, Julien ; Peñaloza, Lisa

Journal of marketing, 2012-11, Vol.76 (6), p.38-54 [Periódico revisado por pares]

Chicago: American Marketing Association

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8
Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires
Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires
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Great, Madama Butterfly Again! How Robust Market Identity Shapes Opera Repertoires

Jensen, Michael ; Kim, Bo Kyung

Organization science (Providence, R.I.), 2014-01, Vol.25 (1), p.109-126 [Periódico revisado por pares]

Linthicum: INFORMS

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9
Organizational Identity and Firm Performance: What Happens When Leaders Disagree About "Who We Are?"
Organizational Identity and Firm Performance: What Happens When Leaders Disagree About "Who We Are?"
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Organizational Identity and Firm Performance: What Happens When Leaders Disagree About "Who We Are?"

Voss, Zannie Giraud ; Cable, Daniel M ; Voss, Glenn B

Organization science (Providence, R.I.), 2006-11, Vol.17 (6), p.741-755 [Periódico revisado por pares]

Linthicum: INFORMS

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10
The iconography of universities as institutional narratives
The iconography of universities as institutional narratives
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The iconography of universities as institutional narratives

Drori, Gili S ; Delmestri, Giuseppe ; Oberg, Achim

Higher education, 2016-02, Vol.71 (2), p.163-180 [Periódico revisado por pares]

Dordrecht: Springer

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