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Refinado por: Base de dados/Biblioteca: Business Source Complete remover Base de dados/Biblioteca: JSTOR Arts and Sciences X remover assunto: Marketing remover
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1
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
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Organizational Identification as a Determinant of Customer Orientation in Service Organizations

Wieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Van Dick, Rolf

Marketing letters, 2007-12, Vol.18 (4), p.265-278 [Periódico revisado por pares]

New York: Springer

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2
Company Identity and Marketing: An Integrative Framework
Company Identity and Marketing: An Integrative Framework
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Company Identity and Marketing: An Integrative Framework

Mukherjee, Avinandan ; He, Hongwei

Journal of marketing theory and practice, 2008-04, Vol.16 (2), p.111-125 [Periódico revisado por pares]

Abingdon: Routledge

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3
Employee Identification with the Corporate Identity
Employee Identification with the Corporate Identity
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Employee Identification with the Corporate Identity

Stuart, Helen

International studies of management & organization, 2002-10, Vol.32 (3), p.28-44 [Periódico revisado por pares]

Abingdon: M. E. Sharpe

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4
The Role of the Corporate Art Collection in Corporate Identity Management: The Case of Deutsche Bank
The Role of the Corporate Art Collection in Corporate Identity Management: The Case of Deutsche Bank
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The Role of the Corporate Art Collection in Corporate Identity Management: The Case of Deutsche Bank

Kottasz, Rita ; Bennett, Roger ; Savani, Sharmila ; Mousley, Wendy ; Ali-Choudhury, Rehnuma

International journal of arts management, 2007-10, Vol.10 (1), p.19-31

Montréal: École des Hautes Études Commerciales

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5
A Resource-Based View of the British Monarchy as a Corporate Brand
A Resource-Based View of the British Monarchy as a Corporate Brand
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A Resource-Based View of the British Monarchy as a Corporate Brand

Balmer, John M.T.

International studies of management & organization, 2007-12, Vol.37 (4), p.20-44 [Periódico revisado por pares]

Abingdon: Routledge

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6
Of Identities Lost and Found
Of Identities Lost and Found
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Of Identities Lost and Found

Balmer, John M. T.

International studies of management & organization, 2002-10, Vol.32 (3), p.10-27 [Periódico revisado por pares]

Abingdon: Routledge

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7
The Technologies of Corporate Identity
The Technologies of Corporate Identity
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The Technologies of Corporate Identity

Motion, Judy ; Leitch, Shirley

International studies of management & organization, 2002-10, Vol.32 (3), p.45-64 [Periódico revisado por pares]

Abingdon: Routledge

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