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Refinado por: Base de dados/Biblioteca: JSTOR - Online Journals remover assunto: Marketing remover
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11
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
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Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century

Balmer, John M. T. ; Stuart, Helen ; Greyser, Stephen A.

California management review, 2009-04, Vol.51 (3), p.6-23 [Periódico revisado por pares]

Los Angeles, CA: University of California Walter A. Haas School of Business

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12
Managing the Multiple Identities of the Corporation
Managing the Multiple Identities of the Corporation
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Managing the Multiple Identities of the Corporation

Balmer, John M.T. ; Greyser, Stephen A.

California management review, 2002-04, Vol.44 (3), p.72-86 [Periódico revisado por pares]

Los Angeles, CA: University of California Walter A. Haas School of Business

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13
Business Planning as Pedagogy: Language and Control in a Changing Institutional Field
Business Planning as Pedagogy: Language and Control in a Changing Institutional Field
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Business Planning as Pedagogy: Language and Control in a Changing Institutional Field

Oakes, Leslie S. ; Townley, Barbara ; Cooper, David J.

Administrative science quarterly, 1998-06, Vol.43 (2), p.257-292 [Periódico revisado por pares]

Ithaca, N.Y: Cornell University Samuel Curtis Johnson Graduate School of Management

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14
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
Organizational Identification as a Determinant of Customer Orientation in Service Organizations
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Organizational Identification as a Determinant of Customer Orientation in Service Organizations

Wieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Van Dick, Rolf

Marketing letters, 2007-12, Vol.18 (4), p.265-278 [Periódico revisado por pares]

New York: Springer

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15
Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives
Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives
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Us versus Them: The Roles of Organizational Identification and Disidentification in Social Marketing Initiatives

Bhattacharya, C. B. ; Elsbach, Kimberly D.

Journal of public policy & marketing, 2002-04, Vol.21 (1), p.26-36 [Periódico revisado por pares]

Chicago: American Marketing Association

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16
Theorizing university identity development: Multiple perspectives and common goals
Theorizing university identity development: Multiple perspectives and common goals
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Theorizing university identity development: Multiple perspectives and common goals

Macdonald, Ginger Phillips

Higher education, 2013-02, Vol.65 (2), p.153-166 [Periódico revisado por pares]

Dordrecht: Springer

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17
Company Identity and Marketing: An Integrative Framework
Company Identity and Marketing: An Integrative Framework
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Company Identity and Marketing: An Integrative Framework

Mukherjee, Avinandan ; He, Hongwei

Journal of marketing theory and practice, 2008-04, Vol.16 (2), p.111-125 [Periódico revisado por pares]

Abingdon: Routledge

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18
And Still We Rise: How a Black College Survives the Economic Recession
And Still We Rise: How a Black College Survives the Economic Recession
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And Still We Rise: How a Black College Survives the Economic Recession

Davis, Shametrice

The Journal of Negro education, 2015, Vol.84 (1), p.7-24 [Periódico revisado por pares]

USA: The Journal of Negro Publication

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19
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure
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Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure

Houston, Mark B. ; Walker, Beth A. ; Hutt, Michael D. ; Reingen, Peter H.

Journal of marketing, 2001-04, Vol.65 (2), p.19-34 [Periódico revisado por pares]

Chicago: American Marketing Association

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20
Employee Identification with the Corporate Identity
Employee Identification with the Corporate Identity
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Employee Identification with the Corporate Identity

Stuart, Helen

International studies of management & organization, 2002-10, Vol.32 (3), p.28-44 [Periódico revisado por pares]

Abingdon: M. E. Sharpe

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