Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Resenha
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Culture Clash: Managing in a Multicultural WorldJohnson, Scott DJournal of Consumer Marketing, 1997, Vol.14 (1), p.94 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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2 |
Material Type: Resenha
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Building Strong BrandsChamberlin, Daniel PJournal of Consumer Marketing, 1997, Vol.14 (1), p.92 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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3 |
Material Type: Resenha
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All Consumers are not Created Equal: The Differential Marketing Strategy for Brand Loyalty and ProfitsDalessio, NicoleJournal of Consumer Marketing, 1997, Vol.14 (1), p.91 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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4 |
Material Type: Resenha
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Marketing Know-how: Your Guide to the Best Marketing Tools and SourcesLandrigan, MartyJournal of Consumer Marketing, 1997, Vol.14 (1), p.93 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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5 |
Material Type: Resenha
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Competition in the 21st CenturyAbgrab, Nadia JaneJournal of Consumer Marketing, 1997, Vol.14 (6), p.485 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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6 |
Material Type: Resenha
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The Heroic Enterprise: Business and the Common GoodCarver, Robert HJournal of Consumer Marketing, 1997, Vol.14 (6), p.480 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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7 |
Material Type: Resenha
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Marketing Planning in a Total Quality EnvironmentKantor, Charles JJournal of Consumer Marketing, 1997, Vol.14 (6), p.488 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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8 |
Material Type: Resenha
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Segmentation and Positioning for Strategic Marketing DecisionsTomkovick, ChuckJournal of Consumer Marketing, 1997, Vol.14 (6), p.487 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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9 |
Material Type: Resenha
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Dealing with an Angry Public: The Mutual Gains Approach to Resolving DisputesRotfeld, Herbert JJournal of Consumer Marketing, 1997, Vol.14 (6), p.483 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |
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10 |
Material Type: Resenha
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Competitive IntelligenceFloyd, Nancy AJournal of Consumer Marketing, 1997, Vol.14 (6), p.482 [Periódico revisado por pares]Emerald Group Publishing, LtdTexto completo disponível |