In search of tools for the use of country image (CI) in the brand
Mariana Bassi Sutter Janaina de Moura Engracia Giraldi; Felipe Mendes Borini; Maria Laura Ferranty Maclennan; Edson Crescitelli; Edison Fernandes Polo
Journal of Brand Management London v. 25, p. 119-132, march 2018
London 2018
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