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Refinado por: assunto: Business remover Nome da Publicação: Journal Of Consumer Research remover data de publicação: 1993Até2002 remover
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1
A Comparative Analysis of Reference Price Models
A Comparative Analysis of Reference Price Models
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A Comparative Analysis of Reference Price Models

Briesch, Richard A. ; Krishnamurthi, Lakshman ; Mazumdar, Tridib ; Raj, S. P.

The Journal of consumer research, 1997-09, Vol.24 (2), p.202-214 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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2
A Consumer Perspective on Price‐Matching Refund Policies: Effect on Price Perceptions and Search Behavior
A Consumer Perspective on Price‐Matching Refund Policies: Effect on Price Perceptions and Search Behavior
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A Consumer Perspective on Price‐Matching Refund Policies: Effect on Price Perceptions and Search Behavior

Srivastava, Joydeep ; Lurie, Nicholas

The Journal of consumer research, 2001-09, Vol.28 (2), p.296-307 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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3
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes
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Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

Aaker, Jennifer L.

The Journal of consumer research, 2000-03, Vol.26 (4), p.340-357 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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4
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength
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Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength

Haugtvedt, Curtis P. ; Schumann, David W. ; Schneier, Wendy L. ; Warren, Wendy L.

The Journal of consumer research, 1994-06, Vol.21 (1), p.176-189 [Periódico revisado por pares]

Oxford: University of Chicago Press

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5
Affect Monitoring and the Primacy of Feelings in Judgment
Affect Monitoring and the Primacy of Feelings in Judgment
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Affect Monitoring and the Primacy of Feelings in Judgment

Pham, Michel Tuan ; Cohen, Joel B. ; Pracejus, John W. ; Hughes, G. David

The Journal of consumer research, 2001-09, Vol.28 (2), p.167-188 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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6
Analysis and Interpretation of Qualitative Data in Consumer Research
Analysis and Interpretation of Qualitative Data in Consumer Research
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Analysis and Interpretation of Qualitative Data in Consumer Research

Spiggle, Susan

The Journal of consumer research, 1994-12, Vol.21 (3), p.491-503 [Periódico revisado por pares]

University of Chicago Press

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7
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
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Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

Mano, Haim ; Oliver, Richard L.

The Journal of consumer research, 1993-12, Vol.20 (3), p.451-466 [Periódico revisado por pares]

Oxford: University of Chicago Press

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8
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence
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Asymmetric Decoy Effects on Lower-Quality Versus Higher-Quality Brands: Meta-Analytic and Experimental Evidence

Heath, Timothy B. ; Chatterjee, Subimal

The Journal of consumer research, 1995-12, Vol.22 (3), p.268-284 [Periódico revisado por pares]

Oxford: University of Chicago Press

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9
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
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Automatic Construction and Use of Contextual Information for Product and Price Evaluations

Adaval, Rashmi ; Monroe, Kent B.

The Journal of consumer research, 2002-03, Vol.28 (4), p.572-588 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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10
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
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Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Kardes, Frank R. ; Kalyanaram, Gurumurthy ; Chandrashekaran, Murali ; Dornoff, Ronald J.

The Journal of consumer research, 1993-06, Vol.20 (1), p.62-75 [Periódico revisado por pares]

Oxford: University of Chicago Press

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