Consumption behavior and factors influencing the purchase instant noodles in Bangkok
Aphisit Kaeocha(King Mongkut's Institute of Technology Ladkrabang, Bangkok (Thailand). Faculty of Agricultural Technology. Department of Agribusiness Management) ; Amonsi Tanphiphat(King Mongkut's Institute of Technology Ladkrabang, Bangkok (Thailand). Faculty of Agricultural Technology. Department of Agribusiness Management) ; Prida Witthayaprichakun(Advance Info Service Co.Ltd., Bangkok (Thailand))
King Mongkut's Agricultural Journal (Thailand), 2004-09