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The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory
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The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory

Mora Cortez, Roberto ; Johnston, Wesley J.

Industrial marketing management, 2020-07, Vol.88, p.125-135 [Periódico revisado por pares]

Elsevier Inc

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To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective
To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective
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To recover faster from Covid-19, open up: Managerial implications from an open innovation perspective

Chesbrough, Henry

Industrial marketing management, 2020-07, Vol.88, p.410-413 [Periódico revisado por pares]

Elsevier Inc

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3
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
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Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen, Bang ; Yu, Xiaoyu ; Melewar, T.C. ; Chen, Junsong

Industrial marketing management, 2015-11, Vol.51 (51), p.11-25 [Periódico revisado por pares]

New York: Elsevier Inc

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4
The drivers of success in new-product development
The drivers of success in new-product development
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The drivers of success in new-product development

Cooper, Robert G.

Industrial marketing management, 2019-01, Vol.76, p.36-47 [Periódico revisado por pares]

Elsevier Inc

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5
Social media: Influencing customer satisfaction in B2B sales
Social media: Influencing customer satisfaction in B2B sales
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Social media: Influencing customer satisfaction in B2B sales

Agnihotri, Raj ; Dingus, Rebecca ; Hu, Michael Y. ; Krush, Michael T.

Industrial marketing management, 2016-02, Vol.53, p.172-180 [Periódico revisado por pares]

New York: Elsevier Inc

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6
Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment
Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment
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Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Gölgeci, Ismail ; Kuivalainen, Olli

Industrial marketing management, 2020-01, Vol.84, p.63-74 [Periódico revisado por pares]

Elsevier Inc

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A comparison of social media marketing between B2B, B2C and mixed business models
A comparison of social media marketing between B2B, B2C and mixed business models
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A comparison of social media marketing between B2B, B2C and mixed business models

Iankova, Severina ; Davies, Iain ; Archer-Brown, Chris ; Marder, Ben ; Yau, Amy

Industrial marketing management, 2019-08, Vol.81, p.169-179 [Periódico revisado por pares]

Elsevier Inc

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8
Digital servitization: Crossing the perspectives of digitization and servitization
Digital servitization: Crossing the perspectives of digitization and servitization
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Digital servitization: Crossing the perspectives of digitization and servitization

Gebauer, Heiko ; Paiola, Marco ; Saccani, Nicola ; Rapaccini, Mario

Industrial marketing management, 2021-02, Vol.93, p.382-388 [Periódico revisado por pares]

Elsevier Inc

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9
Social media, customer engagement, and sales organizations: A research agenda
Social media, customer engagement, and sales organizations: A research agenda
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Social media, customer engagement, and sales organizations: A research agenda

Agnihotri, Raj

Industrial marketing management, 2020-10, Vol.90, p.291-299 [Periódico revisado por pares]

Elsevier Inc

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10
Endogeneity bias in marketing research: Problem, causes and remedies
Endogeneity bias in marketing research: Problem, causes and remedies
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Endogeneity bias in marketing research: Problem, causes and remedies

Zaefarian, Ghasem ; Kadile, Vita ; Henneberg, Stephan C. ; Leischnig, Alexander

Industrial marketing management, 2017-08, Vol.65, p.39-46 [Periódico revisado por pares]

Elsevier Inc

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