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Artificial Intelligence and Marketing: Pitfalls and Opportunities
Artificial Intelligence and Marketing: Pitfalls and Opportunities
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Artificial Intelligence and Marketing: Pitfalls and Opportunities

De Bruyn, Arnaud ; Viswanathan, Vijay ; Beh, Yean Shan ; Brock, Jürgen Kai-Uwe ; von Wangenheim, Florian

Journal of interactive marketing, 2020-08, Vol.51 (1), p.91-105 [Periódico revisado por pares]

Los Angeles, CA: Elsevier Inc

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2
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
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Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience

Petit, Olivia ; Velasco, Carlos ; Spence, Charles

Journal of interactive marketing, 2019-02, Vol.45, p.42-61 [Periódico revisado por pares]

Elsevier Inc

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3
Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies
Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies
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Digital Transformation and Innovation Management: A Synthesis of Existing Research and an Agenda for Future Studies

Appio, Francesco Paolo ; Frattini, Federico ; Petruzzelli, Antonio Messeni ; Neirotti, Paolo

The Journal of product innovation management, 2021-01, Vol.38 (1), p.4-20 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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4
Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era
Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era
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Consumer Resistance to Innovation in Services: Challenges and Barriers in the Internet of Things Era

Mani, Zied ; Chouk, Inès

The Journal of product innovation management, 2018-09, Vol.35 (5), p.780-807 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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5
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities
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The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities

Leclercq, Thomas ; Hammedi, Wafa ; Poncin, Ingrid

Journal of interactive marketing, 2018-11, Vol.44, p.82-101 [Periódico revisado por pares]

Elsevier Inc

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6
Tracing the Roots of Innovativeness in Family SMEs: The Effect of Family Functionality and Socioemotional Wealth
Tracing the Roots of Innovativeness in Family SMEs: The Effect of Family Functionality and Socioemotional Wealth
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Tracing the Roots of Innovativeness in Family SMEs: The Effect of Family Functionality and Socioemotional Wealth

Filser, Matthias ; De Massis, Alfredo ; Gast, Johanna ; Kraus, Sascha ; Niemand, Thomas

The Journal of product innovation management, 2018-07, Vol.35 (4), p.609-628 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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7
An 18th-Century Ship to North America? A Case Study of the Baleineaux 3 Shipwreck (Island of Ré, France)
An 18th-Century Ship to North America? A Case Study of the Baleineaux 3 Shipwreck (Island of Ré, France)
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An 18th-Century Ship to North America? A Case Study of the Baleineaux 3 Shipwreck (Island of Ré, France)

Dieulefet, Gaëlle ; Gomez, Félix

The International journal of nautical archaeology, 2023-01, Vol.52 (1), p.205-213 [Periódico revisado por pares]

Routledge

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8
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures
Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures
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Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures

Pavone, Giulia ; Meyer-Waarden, Lars ; Munzel, Andreas

Journal of interactive marketing, 2023-02, Vol.58 (1), p.52-71 [Periódico revisado por pares]

Los Angeles, CA: SAGE Publications

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9
Social Commerce: A Contingency Framework for Assessing Marketing Potential
Social Commerce: A Contingency Framework for Assessing Marketing Potential
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Social Commerce: A Contingency Framework for Assessing Marketing Potential

Yadav, Manjit S. ; de Valck, Kristine ; Hennig-Thurau, Thorsten ; Hoffman, Donna L. ; Spann, Martin

Journal of interactive marketing, 2013-11, Vol.27 (4), p.311-323 [Periódico revisado por pares]

Philadelphia: Elsevier Inc

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10
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing
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A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Busca, Laurent ; Bertrandias, Laurent

Journal of interactive marketing, 2020-02, Vol.49 (1), p.1-19 [Periódico revisado por pares]

Los Angeles, CA: Elsevier Inc

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