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Refinado por: Base de dados/Biblioteca: EZB Free E-Journals remover tipo de recurso: Anais de Congresso remover
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1
BOGO Frees You: Promotions and Adventurous Product Choices
BOGO Frees You: Promotions and Adventurous Product Choices
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BOGO Frees You: Promotions and Adventurous Product Choices

Kim, Junha ; Goodman, Joe ; Malkoc, Selin

Advances in Consumer Research, 2022, Vol.50, p.190 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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2
The Impact of Cause-related Marketing on Preference for Visual Salience - P1
The Impact of Cause-related Marketing on Preference for Visual Salience - P1
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The Impact of Cause-related Marketing on Preference for Visual Salience - P1

Chae, Grace ; Wang, Jie (Jane) ; Jiang, Yuwei

Advances in Consumer Research, 2022, Vol.50, p.786 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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3
The Efficacy of Pain Promotion: How Need for Closure Shapes Positive and Negative Inferences of Pain in Self-Improvement Products - E9
The Efficacy of Pain Promotion: How Need for Closure Shapes Positive and Negative Inferences of Pain in Self-Improvement Products - E9
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The Efficacy of Pain Promotion: How Need for Closure Shapes Positive and Negative Inferences of Pain in Self-Improvement Products - E9

Barchetti, Alberto ; Clarkson, Joshua ; Otto, Ashley

Advances in Consumer Research, 2022, Vol.50, p.786 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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4
The Morality of Marketing Placebo Effects - Q7
The Morality of Marketing Placebo Effects - Q7
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The Morality of Marketing Placebo Effects - Q7

Zallot, Camilla ; Berman, Jonathan

Advances in Consumer Research, 2022, Vol.50, p.786 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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5
Brand Iconicity
Brand Iconicity
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Brand Iconicity

Sung, Yeonjin ; Batra, Rajeev ; Bagozzi, Richard P

Advances in Consumer Research, 2022, Vol.50, p.386 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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6
Lock Your Windows, Close Your Doors: Illuminating Consumer Safeguarding - J8
Lock Your Windows, Close Your Doors: Illuminating Consumer Safeguarding - J8
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Lock Your Windows, Close Your Doors: Illuminating Consumer Safeguarding - J8

Arias, Robert ; Viswanathan, Madhubalan

Advances in Consumer Research, 2022, Vol.50, p.793 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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7
Gamification of Advertising: a Meta-Analysis
Gamification of Advertising: a Meta-Analysis
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Gamification of Advertising: a Meta-Analysis

Yoon, Gunwoo ; Lee, Joonghwa ; Briggs, Carter

Advances in Consumer Research, 2021, Vol.49, p.903 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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8
How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal
How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal
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How Power States Influence the Persuasiveness of Top-Dog Versus Underdog Appeal

Jin, Liyin ; Huang, Yunhui

Advances in Consumer Research, 2017, Vol.45, p.692 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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9
The Effect of Implicit Bias on Marketing Practitioners' Decisions For Minority Consumers
The Effect of Implicit Bias on Marketing Practitioners' Decisions For Minority Consumers
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The Effect of Implicit Bias on Marketing Practitioners' Decisions For Minority Consumers

Jacob, Jorge Rodrigues ; Davidson, Martin ; Purdie-Greenaway, Valerie ; Dugue, Tatianna

Advances in Consumer Research, 2020, Vol.48, p.1120 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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10
Vocal Similarity, Trust and Persuasion in Human-Ai Agent Interactions
Vocal Similarity, Trust and Persuasion in Human-Ai Agent Interactions
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Vocal Similarity, Trust and Persuasion in Human-Ai Agent Interactions

Lowe, Michael ; Hyun, Na Kyong

Advances in Consumer Research, 2020, Vol.48, p.907 [Periódico revisado por pares]

Urbana: Association for Consumer Research

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