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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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Consumer product knowledge and intention to purchase remanufactured productsWang, Yacan ; Hazen, Benjamin T.International journal of production economics, 2016-11, Vol.181, p.460-469 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
| 2 |
Material Type: Artigo
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The company-cause-customer fit decision in cause-related marketingGupta, Shruti ; Pirsch, JulieThe Journal of consumer marketing, , Vol.23 (6), p.314-326 [Periódico revisado por pares]Santa Barbara: Emerald Group Publishing LimitedTexto completo disponível |
| 3 |
Material Type: Artigo
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The relationship between strategic orientation, service innovation, and performanceGrawe, Scott J. ; Chen, Haozhe ; Daugherty, Patricia J.International journal of physical distribution & logistics management, 2009-05, Vol.39 (4), p.282-300 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 4 |
Material Type: Artigo
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Technology versus Design Innovation's Effects on Sales and Tobin's Q: The Moderating Role of Branding StrategyRubera, Gaia ; Droge, CorneliaThe Journal of product innovation management, 2013-05, Vol.30 (3), p.448-464 [Periódico revisado por pares]Hoboken: Blackwell Publishing LtdTexto completo disponível |
| 5 |
Material Type: Artigo
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The benefits of consumer rebates: A strategy for gray market deterrenceZhang, JianqiangEuropean journal of operational research, 2016-06, Vol.251 (2), p.509-521 [Periódico revisado por pares]Amsterdam: Elsevier B.VTexto completo disponível |
| 6 |
Material Type: Artigo
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Asymmetries in the Effects of Drivers of Brand Loyalty Between Early and Late Adopters and Across Technology GenerationsLam, Shun Yin ; Shankar, VenkateshJournal of interactive marketing, 2014-02, Vol.28 (1), p.26-42 [Periódico revisado por pares]Philadelphia: Elsevier IncTexto completo disponível |
| 7 |
Material Type: Artigo
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Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory studyMazzarol, Tim ; Sweeney, Jillian C ; Soutar, Geoffrey NEuropean journal of marketing, 2007-01, Vol.41 (11/12), p.1475-1494 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 8 |
Material Type: Artigo
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Supply chain integration and performance: US versus East Asian companiesZailani, Suhaiza ; Rajagopal, Premkumar Graham, GarySupply chain management, 2005-12, Vol.10 (5), p.379-393 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
| 9 |
Material Type: Artigo
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The role of complementary products on platform adoption: Evidence from the video console marketCenamor, Javier ; Usero, Belén ; Fernández, ZulimaTechnovation, 2013-12, Vol.33 (12), p.405-416 [Periódico revisado por pares]Amsterdam: Elsevier LtdTexto completo disponível |
| 10 |
Material Type: Artigo
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Consumer resistance to internet banking: postponers, opponents and rejectorsLaukkanen, Pekka ; Sinkkonen, Suvi ; Laukkanen, TommiInternational journal of bank marketing, 2008-01, Vol.26 (6), p.440-455 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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