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1
Brand Familiarity and Advertising Repetition Effects
Brand Familiarity and Advertising Repetition Effects
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Brand Familiarity and Advertising Repetition Effects

Campbell, Margaret C. ; Keller, Kevin Lane

The Journal of consumer research, 2003-09, Vol.30 (2), p.292-304 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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2
Consumer Research Insights on Brands and Branding: A JCR Curation
Consumer Research Insights on Brands and Branding: A JCR Curation
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Consumer Research Insights on Brands and Branding: A JCR Curation

Keller, Kevin Lane Campbell, Margaret C ; Inman, J Jeffrey ; Kirmani, Amna ; Price, Linda L

The Journal of consumer research, 2020-02, Vol.46 (5), p.995-1001 [Periódico revisado por pares]

Oxford University Press

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3
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration
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The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration

Keller, Kevin Lane

The Journal of consumer research, 2021-12, Vol.48 (4), p.527-540 [Periódico revisado por pares]

Oxford University Press

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4
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products
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The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products

Han, Minju ; Newman, George E ; Smith, Rosanna K ; Dhar, Ravi Keller, Kevin Lane ; Campbell, Margaret C

The Journal of consumer research, 2021-12, Vol.48 (4), p.709-730 [Periódico revisado por pares]

Oxford University Press

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5
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust
From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust
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From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust

Engeler, Isabelle ; Barasz, Kate Keller, Kevin Lane ; Campbell, Margaret C

The Journal of consumer research, 2021-12, Vol.48 (4), p.562-585 [Periódico revisado por pares]

Oxford University Press

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6
Exposure to Brands Makes Preferential Decisions Easier
Exposure to Brands Makes Preferential Decisions Easier
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Exposure to Brands Makes Preferential Decisions Easier

Rahinel, Ryan ; Otto, Ashley S ; Grossman, Daniel M ; Clarkson, Joshua J Keller, Kevin Lane ; Campbell, Margaret C

The Journal of consumer research, 2021-12, Vol.48 (4), p.541-561 [Periódico revisado por pares]

Oxford University Press

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7
Effects of Quality and Quantity of Information on Decision Effectiveness
Effects of Quality and Quantity of Information on Decision Effectiveness
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Effects of Quality and Quantity of Information on Decision Effectiveness

Keller, Kevin Lane ; Staelin, Richard

The Journal of consumer research, 1987-09, Vol.14 (2), p.200-213 [Periódico revisado por pares]

Oxford: Journal of Consumer Research

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8
Memory factors in advertising: the effect of advertising retrieval cues on brand evaluations
Memory factors in advertising: the effect of advertising retrieval cues on brand evaluations
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Memory factors in advertising: the effect of advertising retrieval cues on brand evaluations

Keller, K.L

The Journal of consumer research, 1987-12, Vol.14 (3), p.316-333 [Periódico revisado por pares]

Journal of Consumer Research

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9
Memory and Evaluation Effects in Competitive Advertising Environments
Memory and Evaluation Effects in Competitive Advertising Environments
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Memory and Evaluation Effects in Competitive Advertising Environments

Keller, Kevin Lane

The Journal of consumer research, 1991-03, Vol.17 (4), p.463-476 [Periódico revisado por pares]

Oxford: University of Chicago Press

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10
Assessing Biases in Measuring Decision Effectiveness and Information Overload
Assessing Biases in Measuring Decision Effectiveness and Information Overload
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Assessing Biases in Measuring Decision Effectiveness and Information Overload

Keller, Kevin Lane ; Staelin, Richard

The Journal of consumer research, 1989-03, Vol.15 (4), p.504-508 [Periódico revisado por pares]

Journal of Consumer Research

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