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1
Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
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Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

Karmarkar, Uma R. ; Tormala, Zakary L. John Deighton served as editor and Frank Kardes served as associate editor for this article

The Journal of consumer research, 2010-04, Vol.36 (6), p.1033-1049 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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2
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals
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Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

Hong, Jiewen ; Lee, Angela Y. John Deighton served as editor and Frank Kardes served as associate editor for this article

The Journal of consumer research, 2010-10, Vol.37 (3), p.456-472 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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3
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion
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Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion

Pham, Michel Tuan ; Avnet, Tamar David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.

The Journal of consumer research, 2004-03, Vol.30 (4), p.503-518 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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4
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge
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Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge

Xu, Alison Jing ; Wyer, Robert S. John Deighton served as editor and Frank Kardes served as associate editor for this article

The Journal of consumer research, 2010-08, Vol.37 (2), p.329-343 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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5
Decision Making in Information‐Rich Environments: The Role of Information Structure
Decision Making in Information‐Rich Environments: The Role of Information Structure
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Decision Making in Information‐Rich Environments: The Role of Information Structure

Lurie, Nicholas H. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article

The Journal of consumer research, 2004-03, Vol.30 (4), p.473-486 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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6
Self‐Validation of Cognitive Responses to Advertisements
Self‐Validation of Cognitive Responses to Advertisements
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Self‐Validation of Cognitive Responses to Advertisements

Briñol, Pablo ; Petty, Richard E. ; Tormala, Zakary L. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.

The Journal of consumer research, 2004-03, Vol.30 (4), p.559-573 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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7
Dimensional Range Overlap and Context Effects in Consumer Judgments
Dimensional Range Overlap and Context Effects in Consumer Judgments
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Dimensional Range Overlap and Context Effects in Consumer Judgments

Chien, Yi‐Wen ; Wegener, Duane T. ; Hsiao, Chung‐Chiang ; Petty, Richard E. John Deighton served as editor and Frank Kardes served as associate editor for this article

The Journal of consumer research, 2010-10, Vol.37 (3), p.530-542 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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8
How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands
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How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands

Adaval, Rashmi David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.

The Journal of consumer research, 2003-12, Vol.30 (3), p.352-367 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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9
The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
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The Effect of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions

Sengupta, Jaideep ; Fitzsimons, Gavan J. Dawn Iacobucci and David Glen Mick served as editors and Frank Kardes served as associate editor for this article.

The Journal of consumer research, 2004-12, Vol.31 (3), p.705-711 [Periódico revisado por pares]

Oxford: The University of Chicago Press

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10
The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption
The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption
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The Role of Perceived Variability and the Health Halo Effect in Nutritional Inference and Consumption

Sundar, Aparna ; Kardes, Frank R.

Psychology & marketing, 2015-05, Vol.32 (5), p.512-521 [Periódico revisado por pares]

Hoboken: Blackwell Publishing Ltd

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