Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Artigo
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If it tastes bad it must be good consumer naïve theories and the marketing placebo effectScott A. Wright José Mauro da Costa Hernandez; Aparna Sundar; John Dinsmore; Frank R KardesInternational Journal of Research in Marketing Amsterdan v. 30, p. 197-198, jun. 2013Amsterdan 2013Item não circula. Consulte sua biblioteca.(Acessar) |
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2 |
Material Type: Artigo
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Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and PersuasionKarmarkar, Uma R. ; Tormala, Zakary L. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-04, Vol.36 (6), p.1033-1049 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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3 |
Material Type: Artigo
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Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions AppealsHong, Jiewen ; Lee, Angela Y. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-10, Vol.37 (3), p.456-472 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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4 |
Material Type: Artigo
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Ideals and Oughts and the Reliance on Affect versus Substance in PersuasionPham, Michel Tuan ; Avnet, Tamar David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2004-03, Vol.30 (4), p.503-518 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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5 |
Material Type: Artigo
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Spending Time versus Spending MoneyOkada, Erica Mina ; Hoch, Stephen J. Dawn Iacobucci and David Glen Mick served as editors and Frank Kardes served as associate editor for this article.The Journal of consumer research, 2004-09, Vol.31 (2), p.313-323 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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6 |
Material Type: Artigo
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Decision Making in Information‐Rich Environments: The Role of Information StructureLurie, Nicholas H. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this articleThe Journal of consumer research, 2004-03, Vol.30 (4), p.473-486 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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7 |
Material Type: Artigo
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Self‐Validation of Cognitive Responses to AdvertisementsBriñol, Pablo ; Petty, Richard E. ; Tormala, Zakary L. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2004-03, Vol.30 (4), p.559-573 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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8 |
Material Type: Artigo
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How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known BrandsAdaval, Rashmi David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2003-12, Vol.30 (3), p.352-367 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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9 |
Material Type: Artigo
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Altering Experienced Utility: The Impact of Story Writing and Self‐Referencing on PreferencesWest, Patricia M. ; Huber, Joel ; Min, Kyeong Sam Dawn Iacobucci and David Glen Mick served as editors and Frank Kardes served as associate editor for this article.The Journal of consumer research, 2004-12, Vol.31 (3), p.623-630 [Periódico revisado por pares]The University of Chicago PressTexto completo disponível |
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10 |
Material Type: Artigo
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Is Nestlé a Lady? The Feminine Brand Name AdvantagePogacar, Ruth ; Angle, Justin ; Lowrey, Tina M. ; Shrum, L. J. ; Kardes, Frank R.Journal of marketing, 2021-11, Vol.85 (6), p.101-117 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |