Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and PersuasionKarmarkar, Uma R. ; Tormala, Zakary L. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-04, Vol.36 (6), p.1033-1049 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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2 |
Material Type: Artigo
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Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions AppealsHong, Jiewen ; Lee, Angela Y. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-10, Vol.37 (3), p.456-472 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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3 |
Material Type: Artigo
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Ideals and Oughts and the Reliance on Affect versus Substance in PersuasionPham, Michel Tuan ; Avnet, Tamar David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2004-03, Vol.30 (4), p.503-518 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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4 |
Material Type: Artigo
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Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer KnowledgeXu, Alison Jing ; Wyer, Robert S. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-08, Vol.37 (2), p.329-343 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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5 |
Material Type: Artigo
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Spending Time versus Spending MoneyOkada, Erica Mina ; Hoch, Stephen J. Dawn Iacobucci and David Glen Mick served as editors and Frank Kardes served as associate editor for this article.The Journal of consumer research, 2004-09, Vol.31 (2), p.313-323 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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6 |
Material Type: Artigo
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Decision Making in Information‐Rich Environments: The Role of Information StructureLurie, Nicholas H. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this articleThe Journal of consumer research, 2004-03, Vol.30 (4), p.473-486 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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7 |
Material Type: Artigo
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Self‐Validation of Cognitive Responses to AdvertisementsBriñol, Pablo ; Petty, Richard E. ; Tormala, Zakary L. David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2004-03, Vol.30 (4), p.559-573 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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8 |
Material Type: Artigo
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Dimensional Range Overlap and Context Effects in Consumer JudgmentsChien, Yi‐Wen ; Wegener, Duane T. ; Hsiao, Chung‐Chiang ; Petty, Richard E. John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-10, Vol.37 (3), p.530-542 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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9 |
Material Type: Artigo
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How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known BrandsAdaval, Rashmi David Glen Mick served as editor and Frank R. Kardes served as associate editor for this article.The Journal of consumer research, 2003-12, Vol.30 (3), p.352-367 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
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10 |
Material Type: Artigo
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RETRACTED:The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral ImplicationsSmeesters, Dirk ; Mussweiler, Thomas ; Mandel, Naomi John Deighton served as editor and Frank Kardes served as associate editor for this articleThe Journal of consumer research, 2010-04, Vol.36 (6), p.930-949 [Periódico revisado por pares]The University of Chicago PressTexto completo disponível |