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Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective
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Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective

Herr, Paul M. ; Kardes, Frank R. ; Kim, John

The Journal of consumer research, 1991-03, Vol.17 (4), p.454-462 [Periódico revisado por pares]

Oxford: University of Chicago Press

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2
On the Automatic Activation of Attitudes
On the Automatic Activation of Attitudes
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On the Automatic Activation of Attitudes

Fazio, Russell H ; Sanbonmatsu, David M ; Powell, Martha C ; Kardes, Frank R

Journal of personality and social psychology, 1986-02, Vol.50 (2), p.229-238 [Periódico revisado por pares]

Washington, DC: American Psychological Association

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3
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective
Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective
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Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective

Kardes, Frank R. ; Kalyanaram, Gurumurthy

Journal of marketing research, 1992-08, Vol.29 (3), p.343 [Periódico revisado por pares]

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4
The role of prior knowledge and missing information in multiattribute evaluation
The role of prior knowledge and missing information in multiattribute evaluation
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The role of prior knowledge and missing information in multiattribute evaluation

Sanbonmatsu, David M ; Kardes, Frank R ; Herr, Paul M

Organizational behavior and human decision processes, 1992-02, Vol.51 (1), p.76-91 [Periódico revisado por pares]

Amsterdam: Elsevier Inc

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5
The Effects of Physiological Arousal on Information Processing and Persuasion
The Effects of Physiological Arousal on Information Processing and Persuasion
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The Effects of Physiological Arousal on Information Processing and Persuasion

Sanbonmatsu, David M. ; Kardes, Frank R.

The Journal of consumer research, 1988-12, Vol.15 (3), p.379-385 [Periódico revisado por pares]

Journal of Consumer Research

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6
Effects of initial product judgments on subsequent memory-based judgments
Effects of initial product judgments on subsequent memory-based judgments
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Effects of initial product judgments on subsequent memory-based judgments

Kardes, F.R

The Journal of consumer research, 1986-06, Vol.13 (1), p.1-11 [Periódico revisado por pares]

Oxford: Journal of Consumer Research

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7
Remembering Less and Inferring More: Effects of Time of Judgment on Inferences About Unknown Attributes
Remembering Less and Inferring More: Effects of Time of Judgment on Inferences About Unknown Attributes
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Remembering Less and Inferring More: Effects of Time of Judgment on Inferences About Unknown Attributes

Sanbonmatsu, David M ; Kardes, Frank R ; Sansone, Carol

Journal of personality and social psychology, 1991-10, Vol.61 (4), p.546-554 [Periódico revisado por pares]

United States: American Psychological Association

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8
The role of attribute knowledge and overall evaluations in comparative judgment
The role of attribute knowledge and overall evaluations in comparative judgment
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The role of attribute knowledge and overall evaluations in comparative judgment

Sanbonmatsu, David M ; Kardes, Frank R ; Gibson, Bryan D

Organizational behavior and human decision processes, 1991-02, Vol.48 (1), p.131-146 [Periódico revisado por pares]

Amsterdam: Elsevier Inc

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9
Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization
Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization
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Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization

Stayman, Douglas M. ; Kardes, Frank R.

Journal of consumer psychology, 1992, Vol.1 (2), p.125-142 [Periódico revisado por pares]

Hillsdale, N.J: Elsevier Inc

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10
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion
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Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion

Kardes, Frank R.

The Journal of consumer research, 1988-09, Vol.15 (2), p.225-233 [Periódico revisado por pares]

Journal of Consumer Research

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