Resultados de 1 a 10 de 59 para Busca Geral
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Artigo
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Brand Synthesis: The Multidimensionality of Brand KnowledgeKeller, Kevin LaneThe Journal of consumer research, 2003-03, Vol.29 (4), p.595-600 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
| 2 |
Material Type: Artigo
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Consumer Research Insights on Brands and Branding: A JCR CurationKeller, Kevin Lane Campbell, Margaret C ; Inman, J Jeffrey ; Kirmani, Amna ; Price, Linda LThe Journal of consumer research, 2020-02, Vol.46 (5), p.995-1001 [Periódico revisado por pares]Oxford University PressTexto completo disponível |
| 3 |
Material Type: Artigo
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Brand Familiarity and Advertising Repetition EffectsCampbell, Margaret C. ; Keller, Kevin LaneThe Journal of consumer research, 2003-09, Vol.30 (2), p.292-304 [Periódico revisado por pares]Oxford: The University of Chicago PressTexto completo disponível |
| 4 |
Material Type: Artigo
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Memory factors in advertising: the effect of advertising retrieval cues on brand evaluationsKeller, K.LThe Journal of consumer research, 1987-12, Vol.14 (3), p.316-333 [Periódico revisado por pares]Journal of Consumer ResearchTexto completo disponível |
| 5 |
Material Type: Artigo
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The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and IntegrationKeller, Kevin LaneThe Journal of consumer research, 2021-12, Vol.48 (4), p.527-540 [Periódico revisado por pares]Oxford University PressTexto completo disponível |
| 6 |
Material Type: Artigo
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Effects of Quality and Quantity of Information on Decision EffectivenessKeller, Kevin Lane ; Staelin, RichardThe Journal of consumer research, 1987-09, Vol.14 (2), p.200-213 [Periódico revisado por pares]Oxford: Journal of Consumer ResearchTexto completo disponível |
| 7 |
Material Type: Artigo
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Assessing Biases in Measuring Decision Effectiveness and Information OverloadKeller, Kevin Lane ; Staelin, RichardThe Journal of consumer research, 1989-03, Vol.15 (4), p.504-508 [Periódico revisado por pares]Journal of Consumer ResearchTexto completo disponível |
| 8 |
Material Type: Artigo
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Memory and Evaluation Effects in Competitive Advertising EnvironmentsKeller, Kevin LaneThe Journal of consumer research, 1991-03, Vol.17 (4), p.463-476 [Periódico revisado por pares]Oxford: University of Chicago PressTexto completo disponível |
| 9 |
Material Type: Artigo
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The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced ProductsHan, Minju ; Newman, George E ; Smith, Rosanna K ; Dhar, Ravi Keller, Kevin Lane ; Campbell, Margaret CThe Journal of consumer research, 2021-12, Vol.48 (4), p.709-730 [Periódico revisado por pares]Oxford University PressTexto completo disponível |
| 10 |
Material Type: Artigo
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From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer TrustEngeler, Isabelle ; Barasz, Kate Keller, Kevin Lane ; Campbell, Margaret CThe Journal of consumer research, 2021-12, Vol.48 (4), p.562-585 [Periódico revisado por pares]Oxford University PressTexto completo disponível |
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