Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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The relationship of reputation and credibility to brand successHerbig, Paul ; Milewicz, JohnThe Journal of consumer marketing, 1995-10, Vol.12 (4), p.5-10 [Periódico revisado por pares]Santa Barbara: MCB UP LtdTexto completo disponível |
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2 |
Material Type: Artigo
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A model of reputation building and destructionHerbig, Paul ; Milewicz, John ; Golden, JimJournal of business research, 1994-09, Vol.31 (1), p.23-31 [Periódico revisado por pares]New York: Elsevier IncTexto completo disponível |
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3 |
Material Type: Artigo
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The relationship of reputation and credibility to brand successHerbig, Paul ; Milewicz, JohnThe Journal of consumer marketing, 1993-03, Vol.10 (3), p.18-24 [Periódico revisado por pares]Santa Barbara: MCB UP LtdTexto completo disponível |
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4 |
Material Type: Artigo
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To be or not to be... credible that is: a model of reputation and credibility among competing firmsHerbig, Paul ; Milewicz, JohnCorporate communications, 1996-02, Vol.1 (2), p.19-29 [Periódico revisado por pares]MCB UP LtdTexto completo disponível |
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5 |
Material Type: Artigo
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To be or not to be...credible that isHerbig, Paul ; Milewicz, JohnMarketing intelligence & planning, 1995-07, Vol.13 (6), p.24-33MCB UP LtdTexto completo disponível |
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6 |
Material Type: Artigo
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To be or not to be ... credible that is: A model of reputation and credibility among competing firmsHerbig, Paul ; Milewicz, JohnMarketing intelligence & planning, 1995-07, Vol.13 (6), p.24Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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7 |
Material Type: Artigo
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Evaluating the Brand Extension Decision Using a Model of Reputation BuildingMilewicz, John ; Herbig, PaulThe journal of product & brand management, 1994-03, Vol.3 (1), p.39-47 [Periódico revisado por pares]Santa Barbara: MCB UP LtdTexto completo disponível |
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8 |
Material Type: Artigo
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To be or not to be...credible that is: A model of reputation and credibility among competing firmsHerbig, Paul ; Milewicz, JohnCorporate communications, 1996-04, Vol.1 (2), p.19-29 [Periódico revisado por pares]Bradford: Emerald Group Publishing LimitedTexto completo disponível |
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9 |
Material Type: Artigo
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Evaluating the Brand Extension Decision Using a Model of ReputationBuildingMilewicz, John ; Herbig, PaulThe journal of product & brand management, 1994-03, Vol.3 (1), p.39-47 [Periódico revisado por pares]MCB UP LtdTexto completo disponível |