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1
Considerations about the allocation of resources in integrated marketing communication
Considerations about the allocation of resources in integrated marketing communication
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Considerations about the allocation of resources in integrated marketing communication

Ana Akemi Ikeda Edson Crescitelli; Asian-Pacific Conference on International Accounting Issues (14. 2002 Los Angeles)

Anais Fresno: California State University, 2002

Fresno California State University 2002

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 114 ) e outros locais(Acessar)

2
Advertising agencies in a new global environment and global campaigns behavior of Brazilian marketing communications professionals
Advertising agencies in a new global environment and global campaigns behavior of Brazilian marketing communications professionals
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Advertising agencies in a new global environment and global campaigns behavior of Brazilian marketing communications professionals

José Afonso Mazzon Josmar Andrade; BALAS 2005 (2005 Madrid)

Management in Iberoamerica : lessons and challenges in the global arena Madrid : Business Association of Latin American Studies : Instituto de Empresa, 2005

Madrid Business Association of Latin American Studies Instituto de Empresa 2005

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 246 ) e outros locais(Acessar)

3
More room for more innovative images a study about 40 years of Brazilian print advertisements
More room for more innovative images a study about 40 years of Brazilian print advertisements
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

More room for more innovative images a study about 40 years of Brazilian print advertisements

Josmar Andrade José Afonso Mazzon; BALAS 2011 (2011 Santiago, Chile)

Value creation through innovation : Latin America's unavoidable challenge Santiago, Chile : Business Association of Latin American Studies, 2011

Santiago, Chile Business Association of Latin American Studies 2011

Acesso online. A biblioteca também possui exemplares impressos.

4
Strategies for implementing integrated marketing communications
Strategies for implementing integrated marketing communications
Material Type:
Livro 		Adicionar ao Meu Espaço

Strategies for implementing integrated marketing communications

Larry Percy

Lincolnwood, Ill. NTC Business Books Chicago American Marketing Association c1997

Localização: ECA - Escola de Comunicações e Artes    (658.802 P431s )(Acessar)

5
Conscious branding
Conscious branding
Material Type:
Livro 		Adicionar ao Meu Espaço

Conscious branding

David Funk Anne Marie Levis

New York, NY Business Expert Press 2009

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.827 F982c )(Acessar)

6
Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
Material Type:
Livro 		Adicionar ao Meu Espaço

Integrated advertising, promotion, and marketing communications

Kenneth E Clow Donald Baack

Upper Saddle River, N.J Prentice Hall c2002

Localização: EPECP - Esc. Politécnica-Bib Eng Civil e Prod    (658.8 C626i )(Acessar)

7
The handbook of strategic public relations & integrated communications
The handbook of strategic public relations & integrated communications
Material Type:
Livro 		Adicionar ao Meu Espaço

The handbook of strategic public relations & integrated communications

Clarke L Caywood 1947-

New York McGraw-Hill c1997

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (658.45 H236 )(Acessar)

8
Brazil's image abroad how can the public and private sector partnership improve marketing strategies?
Brazil's image abroad how can the public and private sector partnership improve marketing strategies?
Material Type:
Artigo 		Adicionar ao Meu Espaço

Brazil's image abroad how can the public and private sector partnership improve marketing strategies?

Fabiana Gondim Mariutti Janaina de Moura Engracia Giraldi; André Lucirton Costa

Tourism Planning and Development Abingdon v. 10, n. 1, p. 110-119, 2013

Abingdon 2013

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 2398122 Estantes Deslizantes )(Acessar)

9
Attention in advertisers brand processing a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory
Attention in advertisers brand processing a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory
Material Type:
Artigo 		Adicionar ao Meu Espaço

Attention in advertisers brand processing a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory

Tais Pasquotto Andreoli Andres Rodriguez Veloso; Leandro Leonardo Batista

Business Management Review Essex v. 4, n. 3, p. 318-329, dec. 2014

Essex 2014

Item não circula. Consulte sua biblioteca.(Acessar)

10
Marketing in a multicultural world ethnicity, nacionalism, and cultural identity
Marketing in a multicultural world ethnicity, nacionalism, and cultural identity
Material Type:
Livro 		Adicionar ao Meu Espaço

Marketing in a multicultural world ethnicity, nacionalism, and cultural identity

Janeen Arnold Costa; Gary J Bamossy

Thousand Oaks Sage 1995

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.8 M345mu )(Acessar)

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