1
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Material Type: Book
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Marketing research
David A. Aaker 1938- George S Day
New York Wiley c1986
Available at
FSP - Faculdade de Saúde Pública
(658.8 2 )(GetIt)
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2
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Material Type: Book
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Contribuição ao estudo do problema da preferência por marcas
Flavio Fausto Manzoli
Faculdade de Ciências Econômicas e Administrativas Universidade de São Paulo 1962
Available at
FE - Faculdade de Educação
(658.83 M296c ) and other locations(GetIt)
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3
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Material Type: Book
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Marketing research methodological foundations
Gilbert A. Churchill
Chicago Dryden Press c1983
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 C563m )(GetIt)
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4
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Material Type: Book
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Marketing research; analysis and measurement
Peter M. Chisnall
London New York McGraw-Hill 1973
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.83 C542m )(GetIt)
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5
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Material Type: Book
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Research for marketing decisions
Paul E. Green Donald S Tull
Englewood Cliffs London Prentice-Hall 1975
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 G797r 3.ed )(GetIt)
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6
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Material Type: Book
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Consumer market research handbook
Robert M Worcester; John Downham
Amsterdam New York, N.Y., U.S.A. North-Holland Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co. 1986
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.834 W922c 3.ed )(GetIt)
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7
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Material Type: Book
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Marketing and distribution research
Lyndon O. Brown
New York Ronald Press Co 1955
Available at
EPBC - Esc. Politécnica-Bib Central
(658.8 B813m3 ) and other locations(GetIt)
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8
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Material Type: Book
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Marketing research methodological foundations
Gilbert A. Churchill Dawn Iacobucci
Fort Worth Harcourt College Publishers c2002
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 C563m 8.ed. )(GetIt)
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9
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Material Type: Book
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Marketing research in a marketing environment
William R. Dillon Thomas J Madden; Neil H Firtle
Burr Ridge, Ill. Irwin c1994
Available at
FEA - Fac. Econ. Adm. Contab. e Atuária
(658.8 D579m )(GetIt)
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10
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Material Type: Book
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Marketing research
David A Aaker V Kumar; George S Day
New York John Wiley & Sons c2004
Available at
FEARP - Fac. Econ. Adm. Cont. de R. Preto
(658.8 A111m8 )(GetIt)
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