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1
Economic choice theory: An experimental analysis of animal behavior
Economic choice theory: An experimental analysis of animal behavior
Economic choice theory: An experimental analysis of animal behavior
Material Type:
Livro 		Adicionar ao Meu Espaço

Economic choice theory: An experimental analysis of animal behavior

John Henry Kagel Raymond C Battalio; Raymond Charles Battalio; Leonard Green; John H Kagel

Cambridge Cambridge University Press 1995

Acesso online. A biblioteca também possui exemplares impressos.

2
Impact of loyalty programs on customer retention evidence from the retail apparel industry in Brazil
Impact of loyalty programs on customer retention evidence from the retail apparel industry in Brazil
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Impact of loyalty programs on customer retention evidence from the retail apparel industry in Brazil

Claudio Felisoni de Angelo Luiz Paulo Lopes Fávero; Rangamohan V Eunni; Association for Global Business Conference (2007 Washington, D.C.); International Academy of Linguistics Behavioral and Social Sciences Conference (2007 Washington, D.C.)

Proceedings Washington, D.C. : AGB : IALBSS, 2007

Washington, D.C. AGB IALBSS 2007

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 492 ) e outros locais(Acessar)

3
The use of ecology as competitive advantage in goods and services companies a survey in consumer behavior
The use of ecology as competitive advantage in goods and services companies a survey in consumer behavior
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

The use of ecology as competitive advantage in goods and services companies a survey in consumer behavior

Braulio Alexandre Oliveira Marcos Cortez Campomar; Ana Akemi Ikeda; Sérgio Luís Stirbolov Motta; BALAS 2005 (2005 Madrid)

Management in Iberoamerica : lessons and challenges in the global arena Madrid : Business Association of Latin American Studies : Instituto de Empresa, 2005

Madrid Business Association of Latin American Studies Instituto de Empresa 2005

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 246 ) e outros locais(Acessar)

4
How consumers´ diverse personal values influence the country-of-origin effect
How consumers´ diverse personal values influence the country-of-origin effect
Material Type:
Livro 		Adicionar ao Meu Espaço

How consumers´ diverse personal values influence the country-of-origin effect

Janaina de Moura Engracia Giraldi Ana Akemi Ikeda

Lindgreen, Adam (*) ; Hingley, Martin K. (*), eds The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity Farnham : Gower, 2009

Farnham Gower 2009

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (PCD 1768676 ) e outros locais(Acessar)

5
The influence of personal values on the "country-of-origin effect": a study with Brazilian executives a study with Brazilian executives
The influence of personal values on the "country-of-origin effect": a study with Brazilian executives a study with Brazilian executives
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

The influence of personal values on the "country-of-origin effect": a study with Brazilian executives a study with Brazilian executives

Janaina de Moura Engracia Giraldi Ana Akemi Ikeda; Cultural Perspectives in Marketing Conference (2008 New Orleans)

Proceedings New Orleans : Academy of Marketing Science, 2008

New Orleans Academy of Marketing Science 2008

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 524 ) e outros locais(Acessar)

6
Do Brazilian children have materialistic values drawings from high and low income children around 9 years old
Do Brazilian children have materialistic values drawings from high and low income children around 9 years old
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Do Brazilian children have materialistic values drawings from high and low income children around 9 years old

Andres Rodriguez Veloso Diogo Fajardo Nunes Hildebrand; Marcos Cortez Campomar; Academy of Marketing Conference 2011 (2011 Liverpool)

Marketing fields forever Argyll : Academy of Marketing, 2011

Argyll Academy of Marketing 2011

Acesso online

7
Brazilian low-income families buying decision how much brand matters?
Brazilian low-income families buying decision how much brand matters?
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Brazilian low-income families buying decision how much brand matters?

Karen Perrotta Lopes de Almeida Prado Geraldo Luciano Toledo; Eliane Pereira Zamith Brito; Academy of Marketing Annual Conference (2009 Leeds, UK)

Putting marekting in its place Argyll : Academy of Marketing, 2009

Argyll Academy of Marketing 2009

Item não circula. Consulte sua biblioteca.(Acessar)

8
The influence of long term involvement with the product in building an opinion leader
The influence of long term involvement with the product in building an opinion leader
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

The influence of long term involvement with the product in building an opinion leader

Ailton Conde Jussani Celso Cláudio de Hildebrand e Grisi; International Conference on Management of Technology (20. 2011 Miami Beach, Florida)

Technology and the global challenges : security, energy, water, and the environment Coral Gables, FL : IAMOT, 2011

Coral Gables, FL IAMOT 2011

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (CD 637 ) e outros locais(Acessar)

9
Green orientation and consumer choice
Green orientation and consumer choice
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Green orientation and consumer choice

Satyendra Singh Dirceu Tornavoi de Carvalho; European Marketing Academy Conference (EMAC) (34. 2005 Milão)

Proceedings Milão, 2005

Milão 2005

Localização: FEARP - Fac. Econ. Adm. Cont. de R. Preto    (pcd 2176762 estantes deslizantes ) e outros locais(Acessar)

10
Impact of destination image on business tourist´s loyalty
Impact of destination image on business tourist´s loyalty
Material Type:
Artigo de Congresso 		Adicionar ao Meu Espaço

Impact of destination image on business tourist´s loyalty

José Afonso Mazzon Hugo Fridolino Muller Neto; Luis Alberto Noriega Vera; International Conference of Tourism Development and Management - ICTDM 2009 (2009 Kos Island, Greece)

Tourism in a chanching world: prospects and challenges Rhodes Island, Greece : International Association for Tourism Policy, 2010

Rhodes Island, Greece International Association for Tourism Policy 2010

Item não circula. Consulte sua biblioteca.(Acessar)

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Deste Autor:

  1. Mazzon, J
  2. Veloso, A
  3. Spers, E
  4. Giraldi, J
  5. Hernandez, J

Neste Assunto:

  1. Comportamento Do Consumidor
  2. Consumer Behavior
  3. Marketing
  4. Comportamiento Del Consumidor
  5. Management

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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