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Material Type: Artigo
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'Our Marketing is Our Goodness': Earnest Marketing in Dissenting OrganizationsKociatkiewicz, Jerzy ; Kostera, MonikaJournal of business ethics, 2020-07, Vol.164 (4), p.731-744 [Periódico revisado por pares]Dordrecht: SpringerTexto completo disponível |
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Material Type: Artigo
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Elevating marketing: marketing is dead! Long live marketingWebster, Frederick E. ; Lusch, Robert F.Journal of the Academy of Marketing Science, 2013-07, Vol.41 (4), p.389-399 [Periódico revisado por pares]Boston: Springer USTexto completo disponível |
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3 |
Material Type: Artigo
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancyFürst, Andreas ; Gabrielsson, Mika ; Gabrielsson, Peter ; Prigge, Jana-KristinJournal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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4 |
Material Type: Artigo
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Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketingHofstetter, Reto ; de Bellis, Emanuel ; Brandes, Leif ; Clegg, Melanie ; Lamberton, Cait ; Reibstein, David ; Rohlfsen, Felicia ; Schmitt, Bernd ; Zhang, John Z.Marketing letters, 2022-12, Vol.33 (4), p.705-711 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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5 |
Material Type: Artigo
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Online influencer marketingLeung, Fine F. ; Gu, Flora F. ; Palmatier, Robert W.Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Online relationship marketingSteinhoff, Lena ; Arli, Denni ; Weaven, Scott ; Kozlenkova, Irina V.Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.369-393 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Personalized mobile marketing strategiesTong, Siliang ; Luo, Xueming ; Xu, BoJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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Material Type: Artigo
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Research in marketing strategyMorgan, Neil A. ; Whitler, Kimberly A. ; Feng, Hui ; Chari, SimosJournal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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9 |
Material Type: Artigo
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaLi, Fangfang ; Larimo, Jorma ; Leonidou, Leonidas C.Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Periódico revisado por pares]New York: Springer USTexto completo disponível |
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10 |
Material Type: Artigo
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Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical PerspectiveHermann, ErikJournal of business ethics, 2022-08, Vol.179 (1), p.43-61 [Periódico revisado por pares]Dordrecht: Springer NetherlandsTexto completo disponível |