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Abstracts of the Papers Presented at the XXX Annual Convention of the Operation Research Society of India Held During 22–24 December 1997 Special Session : Seminor on “Or In Steel Industry” Interfacing Quantitative Models with Information Technology for National Development
Abstracts of the Papers Presented at the XXX Annual Convention of the Operation Research Society of India Held During 22–24 December 1997 Special Session : Seminor on “Or In Steel Industry” Interfacing Quantitative Models with Information Technology for National Development
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Abstracts of the Papers Presented at the XXX Annual Convention of the Operation Research Society of India Held During 22–24 December 1997 Special Session : Seminor on “Or In Steel Industry” Interfacing Quantitative Models with Information Technology for National Development

Opsearch, 1998-03, Vol.35 (1), p.60-87 [Periódico revisado por pares]

New Delhi: Springer Nature B.V

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2
Talent management in marketing: A framework and agenda for future research
Talent management in marketing: A framework and agenda for future research
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Talent management in marketing: A framework and agenda for future research

Malek, Stacey L. ; Kirilova, Georgia ; Sarin, Shikhar

AMS review, 2023-12, Vol.13 (3-4), p.327-349 [Periódico revisado por pares]

New York: Springer US

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3
Impact Evaluation of Sustainable Consumption Policy Instruments
Impact Evaluation of Sustainable Consumption Policy Instruments
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Impact Evaluation of Sustainable Consumption Policy Instruments

Wolff, Franziska ; Schönherr, Norma

Journal of consumer policy, 2011-03, Vol.34 (1), p.43-66 [Periódico revisado por pares]

Boston: Boston : Springer US

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4
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
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Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing

Valenti, Albert ; Srinivasan, Shuba ; Yildirim, Gokhan ; Pauwels, Koen

Journal of the Academy of Marketing Science, 2024-05, Vol.52 (3), p.815-834 [Periódico revisado por pares]

New York: Springer US

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5
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations
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The effect of marketing department power on investor responses to announcements of AI-embedded new product innovations

Padigar, Manjunath ; Pupovac, Ljubomir ; Sinha, Ashish ; Srivastava, Rajendra

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1277-1298 [Periódico revisado por pares]

New York: Springer US

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6
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
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When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment

Hur, Won-Moo ; Moon, Tae-Won ; Kim, Hanna

The journal of brand management, 2020-07, Vol.27 (4), p.421-437 [Periódico revisado por pares]

London: Palgrave Macmillan UK

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7
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
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Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions

France, Cassandra ; Grace, Debra ; Lo Iacono, Joseph ; Carlini, Joan

The journal of brand management, 2020-07, Vol.27 (4), p.466-480 [Periódico revisado por pares]

London: Palgrave Macmillan UK

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8
Machine-assessed tar yield marketing on cigarette packages from two cities in South Korea
Machine-assessed tar yield marketing on cigarette packages from two cities in South Korea
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Machine-assessed tar yield marketing on cigarette packages from two cities in South Korea

Iacobelli, Michael ; Cho, Juhee ; Welding, Kevin ; Smith, Kate ; Cohen, Joanna

Tobacco induced diseases, 2021-07, Vol.19 (July), p.1-8 [Periódico revisado por pares]

Heraklion: European Publishing

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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making
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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making

Liu, Gordon

Journal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Periódico revisado por pares]

Dordrecht: Springer

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10
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
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The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

van Doorn, Jenny ; Onrust, Marjolijn ; Verhoef, Peter C. ; Bügel, Marnix S.

Marketing letters, 2017-12, Vol.28 (4), p.607-619 [Periódico revisado por pares]

New York: Springer

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