Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Artigo
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Marketing Capabilities in International MarketingMorgan, Neil A. ; Feng, Hui ; Whitler, Kimberly A.Journal of International Marketing, 2018-03, Vol.26 (1), p.61-95 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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2 |
Material Type: Artigo
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Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?Varma, Rajita ; Bommaraju, Raghu ; Singh, Siddharth S.Journal of marketing research, 2023-12, Vol.60 (6), p.1154-1176 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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3 |
Material Type: Artigo
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Marketing Agility: The Concept, Antecedents, and a Research AgendaKalaignanam, Kartik ; Tuli, Kapil R. ; Kushwaha, Tarun ; Lee, Leonard ; Gal, DavidJournal of marketing, 2021-01, Vol.85 (1), p.35-58 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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4 |
Material Type: Artigo
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Influencer Marketing EffectivenessLeung, Fine F. ; Gu, Flora F. ; Li, Yiwei ; Zhang, Jonathan Z. ; Palmatier, Robert W.Journal of marketing, 2022-11, Vol.86 (6), p.93-115 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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5 |
Material Type: Artigo
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Organizing for Marketing ExcellenceMoorman, Christine ; Day, George S.Journal of marketing, 2016-11, Vol.80 (6), p.6-35 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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6 |
Material Type: Artigo
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Marketing in the Sharing EconomyEckhardt, Giana M. ; Houston, Mark B. ; Jiang, Baojun ; Lamberton, Cait ; Rindfleisch, Aric ; Zervas, GeorgiosJournal of marketing, 2019-09, Vol.83 (5), p.5-27 [Periódico revisado por pares]Los Angeles, CA: Sage Publications, IncTexto completo disponível |
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7 |
Material Type: Artigo
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Marketing System Failure: Revisioning Layton’s Marketing System ModelWilliams, Janine ; Davey, Janet ; Johnstone, Micael-LeeJournal of macromarketing, 2021-06, Vol.41 (2), p.411-426 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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8 |
Material Type: Artigo
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Dynamic Relationship MarketingZhang, Jonathan Z. ; Watson, George F. ; Palmatier, Robert W. ; Dant, Rajiv P.Journal of marketing, 2016-09, Vol.80 (5), p.53-75 [Periódico revisado por pares]Los Angeles, CA: American Marketing AssociationTexto completo disponível |
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9 |
Material Type: Artigo
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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & CoHaenlein, Michael ; Anadol, Ertan ; Farnsworth, Tyler ; Hugo, Harry ; Hunichen, Jess ; Welte, DianaCalifornia management review, 2020-11, Vol.63 (1), p.5-25 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |
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10 |
Material Type: Artigo
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We’ve Got News for You: Marketing in News Organizations Contributes to Infodemics…but Marketing Can Also HelpMende, Martin ; Vallen, Beth ; Berry, ChristopherJournal of public policy & marketing, 2021-07, Vol.40 (3), p.326-330 [Periódico revisado por pares]Los Angeles, CA: SAGE PublicationsTexto completo disponível |