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1
Optimal database marketing : strategy, development, and data mining
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Optimal database marketing : strategy, development, and data mining

Ronald G. Drozdenko Perry D Drake

Thousand Oaks, Calif. : Sage Pub. c2002

Available at FEARP - Fac. Econ. Adm. Cont. de R. Preto    (658.8 D854o )(GetIt)

2
Killer content strategies for Web content and E-commerce
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Book
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Killer content strategies for Web content and E-commerce

Mai-lan Tomsen

Reading, Mass. Addison-Wesley c2000

Available at FEA - Fac. Econ. Adm. Contab. e Atuária    (658.05678 T662k ) and other locations(GetIt)

3
CRM at the speed of light capturing and keeping customers in Internet real time
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Book
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CRM at the speed of light capturing and keeping customers in Internet real time

Paul Greenberg

New York McGraw-Hill/Osborne c2002

Available at FEARP - Fac. Econ. Adm. Cont. de R. Preto    (658.89 G799c2 )(GetIt)

4
Web engagement connecting to customers in e-business
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Book
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Web engagement connecting to customers in e-business

Bill Zoellick

Boston Addison-Wesley c2000

Available at FEA - Fac. Econ. Adm. Contab. e Atuária    (658.05678 Z85w ) and other locations(GetIt)

5
Material Type:
Book
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The administration of marketing and selling

Harold Whitehead 1880-

London Pitman 1967

Available at FEA - Fac. Econ. Adm. Contab. e Atuária    (658.81 W592a )(GetIt)

6
The economics of electronic commerce
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Book
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The economics of electronic commerce

Andrew B. Whinston Dale O Stahl; Soon-Yong Choi

Indianapolis, IN. Macmillan Technical Pub. c1997

Available at FEARP - Fac. Econ. Adm. Cont. de R. Preto    (658.8 W572e )(GetIt)

7
The long tail why the future of business is selling less of more
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Book
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The long tail why the future of business is selling less of more

Chris Anderson 1961

New York Hyperion c2006

Available at EACH - Esc. Artes, Ciências e Humanidades    (658.802 A545L ) and other locations(GetIt)

8
B2B ECommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade
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Book
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B2B ECommerce: Basics, Business Models and Best Practices in Business-To-Business Online Trade

Heinemann, Gerrit

Wiesbaden: Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH 2022

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9
Value Creation in E-Business Management: 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers
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Book
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Value Creation in E-Business Management: 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6-9, 2009, Selected Papers

Nelson, Matthew L ; Shaw, Michael J Nelson, Matthew L. ; Shaw, Michael J. ; Strader, Troy J.

Berlin, Heidelberg: Springer-Verlag 2009

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10
Digital Nations - Smart Cities, Innovation, and Sustainability: 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21-23, 2017, Proceedings
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Book
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Digital Nations - Smart Cities, Innovation, and Sustainability: 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21-23, 2017, Proceedings

Kar, Arpan Kumar ; Ilavarasan, P. Vigneswara ; Gupta, M.P ; Dwivedi, Yogesh K ; Mantymaki, Matti ; Janssen, Marijn ; Simintiras, Antonis ; Al-Sharhan, Salah Gupta, M.P ; Dwivedi, Yogesh K ; Kar, Arpan Kumar ; Ilavarasan, P. Vigneswara ; Gupta, M.P. ; Kar, Arpan Kumar ; Dwivedi, Yogesh K. ; Simintiras, Antonis ; Mäntymäki, Matti ; Al-Sharhan, Salah ; Ilavarasan, P. Vigneswara ; Janssen, Marijn

Netherlands: Springer Nature 2017

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