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Influence of product placement in children's movies on children's snack choices

Brown, Callie L. ; Matherne, Camden E. ; Bulik, Cynthia M. ; Howard, Janna B. ; Ravanbakht, Sophie N. ; Skinner, Asheley C. ; Wood, Charles T. ; Bardone-Cone, Anna M. ; Brown, Jane D. ; Perrin, Andrew J. ; Levine, Cary ; Steiner, Michael J. ; Perrin, Eliana M.

Appetite, 07/2017, Vol.114, C, pp.118-124 [Periódico revisado por pares]

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  • Título:
    Influence of product placement in children's movies on children's snack choices
  • Autor: Brown, Callie L. ; Matherne, Camden E. ; Bulik, Cynthia M. ; Howard, Janna B. ; Ravanbakht, Sophie N. ; Skinner, Asheley C. ; Wood, Charles T. ; Bardone-Cone, Anna M. ; Brown, Jane D. ; Perrin, Andrew J. ; Levine, Cary ; Steiner, Michael J. ; Perrin, Eliana M.
  • Assuntos: Children'S Movies ; Snack Foods ; Child Health ; Product Placement ; Body Weight
  • É parte de: Appetite, 07/2017, Vol.114, C, pp.118-124
  • Descrição: To access, purchase, authenticate, or subscribe to the full-text of this article, please visit this link: http://dx.doi.org/10.1016/j.appet.2017.03.022 Byline: Callie L. Brown, MD, MPH [calbrown@wakehealth.edu] (a,*), Camden E. Matherne, PhD (b), Cynthia M. Bulik, PhD (b,c,d), Janna B. Howard, MPH (a,1), Sophie N. Ravanbakht, BA (a,1), Asheley C. Skinner, PhD (a,2), Charles T. Wood, MD, MPH (a,1), Anna M. Bardone-Cone, PhD, MD (e), Jane D. Brown, PhD (f), Andrew J. Perrin, PhD (g), Cary Levine, PhD (h), Michael J. Steiner, MD, MPH (a), Eliana M. Perrin, MD, MPH (a,c,1) Keywords Obesity; Media; Pediatrics; Nutrition Abstract Background Media exposure affects health, including obesity risk. Children's movies often contain food placements--frequently unhealthy foods. However, it is not known if these cues influence children's food choices or consumption after viewing. We explored whether children's snack choices or consumption differs based on: 1) recent exposure to movies with high versus low product placement of unhealthy foods; and 2) children's weight status. Methods Children ages 9--11 were assigned to watch a high ("Alvin and the Chipmunks," n = 54) or low ("Stuart Little," n = 60) product-placement movie. After viewing, participants selected a snack choice from each of five categories, several of which were specifically featured in "Alvin." Uneaten snacks from each participant were weighed upon completion. Snack choice and amount consumed by movie were compared by t-tests, and differences in snack choices by movie were tested with logistic regression. Results Participants consumed an average of 800.8 kcal; mean kcal eaten did not vary by movie watched. Participants who watched the high product-placement movie had 3.1 times the odds (95% CI 1.3--7.2) of choosing cheese balls (most featured snack) compared to participants who watched the low product-placement movie. Children who were overweight or obese consumed a mean of 857 kcal (95% CI: 789--925) compared to 783 kcal (95% CI: 742--823, p = 0.09) for children who were underweight or healthy weight. Children's weight status did not significantly affect their choice of snack. Conclusions Branding and obesogenic messaging in children's movies influenced some choices that children made about snack foods immediately following viewing, especially food with greatest exposure time in the film, but did not affect total calories consumed. Future studies should examine how the accumulation of these messages affects children's long-term food choices. Abbreviations SL, Stuart Little; ACM, Alvin and the Chipmunks; BMI, body mass index; BMIz, body mass index z-score Author Affiliation: (a) Department of Pediatrics, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (b) Department of Psychiatry, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (c) Department of Nutrition, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (d) Department of Medical Epidemiology and Biostatistics, Karolinska Institutet, Stockholm, Sweden (e) Department of Psychology and Neuroscience, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (f) School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (g) Department of Sociology, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA (h) Art Department, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA * Corresponding author and Present address. Department of Pediatrics, Wake Forest University, Medical Center Boulevard, Winston-Salem, NC 27157, USA. Article History: Received 24 October 2016; Revised 28 February 2017; Accepted 14 March 2017 (footnote)1 Present address: Department of Pediatrics, Duke University, Durham, North Carolina. (footnote)2 Present address: Asheley C. Skinner, PhD, Department of Medicine, Duke University, Durham, North Carolina and Duke Clinical Research Institute, Durham, North Carolina.
  • Idioma: Inglês

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