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Customer Relationship Management; Definition Customer Relationship Management (CRM) refers to applications that businesses can use to manage all aspects of customer encounters. A CRM system can include everything from technology for gathering data from cold calls in field sales to self-service Web sites where customers can learn about and purchase products to customer analysis and campaign management systems.(Technology Information)

Robinson, Robin

Computerworld, Feb 28, 2000, p.67(1)

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  • Título:
    Customer Relationship Management; Definition Customer Relationship Management (CRM) refers to applications that businesses can use to manage all aspects of customer encounters. A CRM system can include everything from technology for gathering data from cold calls in field sales to self-service Web sites where customers can learn about and purchase products to customer analysis and campaign management systems.(Technology Information)
  • Autor: Robinson, Robin
  • Assuntos: Software Industry -- Product Development ; Sales Force Automation ; Customer Service ; Sales Force Automation Software ; Software Engineering ; Software
  • É parte de: Computerworld, Feb 28, 2000, p.67(1)
  • Descrição: Clients cannot buy customer relationship management (CRM) software packages, but need to buy different components from multiple vendors. CRM software covers a wide range of services, including marketing automation, or data cleansing and analysis; sales force automation, or field sales, call center phone sales and e-commerce; and customer service and support, or field service and self-service via Web sites.

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