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RETRACTED: An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model

Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin

Expert Systems With Applications, Jan, 2012, Vol.39(1), p.117(12) [Periódico revisado por pares]

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  • Título:
    RETRACTED: An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model
  • Autor: Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin
  • Assuntos: Internet Advertising -- Analysis ; Advertising Effectiveness -- Analysis ; E-commerce -- Analysis
  • É parte de: Expert Systems With Applications, Jan, 2012, Vol.39(1), p.117(12)
  • Descrição: To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.eswa.2011.05.093 Byline: Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang Abstract: This article has been retracted: please see Elsevier Policy on Article Withdrawal (http://www.elsevier.com/locate/withdrawalpolicy). This article has been retracted at the request of the Editor-in-Chief. This article substantially reproduces parts of an article published by the same authors that had already appeared in Expert Sys with Ap 38 (2011) Pages 4234-4243 (http://dx.doi.org/10.1016/j.eswa.2010.09.090). One of the conditions of submission of a paper for publication is that authors declare explicitly that their work is original and has not appeared in a publication elsewhere. Re-use of any data should be appropriately cited. As such this article represents a severe abuse of the scientific publishing system. The scientific community takes a very strong view on this matter and apologies are offered to readers of the journal that this was not detected during the submission process.
  • Idioma: English

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