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Cross-cultural issues in consumer science and consumer psychology

Lebedeva, Polina

foresight, 11 June 2018, Vol.20(3), pp.332-333 [Periódico revisado por pares]

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  • Título:
    Cross-cultural issues in consumer science and consumer psychology
  • Autor: Lebedeva, Polina
  • Assuntos: History & Archaeology
  • É parte de: foresight, 11 June 2018, Vol.20(3), pp.332-333
  • Descrição: Chapter 1 provides an overview of cultural analyses on individual and national levels, discusses the most commonly used theories in consumer attitudes towards both local and foreign products and thematises cross-cultural research methodology. The emerging countries, often characterised by high population growth with low income and poor literacy, follow very different cultural beliefs and attitudes which exert a great influence on consumer behaviour in these countries (even when reading advertisements and choosing a store in which to buy a product). [...]cultural issues in consumer psychology and cross-cultural analysis warrant the merit and are enriched with viewpoints from scholars and international marketing experts.
  • Idioma: Inglês

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