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The startup owner's manual the step-by-step guide for building a great company

Steven G Blank Blank, Steven Gary; Bob Dorf

Pescadero, Calif. K&S Ranch, Inc. 2012

Localização: EESC - Esc. Engenharia de São Carlos    (658 S796 v.1 )(Acessar)

  • Título:
    The startup owner's manual the step-by-step guide for building a great company
  • Autor: Steven G Blank Blank, Steven Gary; Bob Dorf
  • Assuntos: New business enterprises; EMPRESAS; EMPREENDEDORISMO; Entrepreneurship
  • Notas: Includes index.
  • Descrição: Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model . The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?". Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell". Customer validation, phase two: "Get out of the building and sell!". Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed?. The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
  • Editor: Pescadero, Calif. K&S Ranch, Inc.
  • Data de criação/publicação: 2012
  • Formato: xxix, 571 p ill. 25 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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