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On competition
Michael Eugene Porter 1947-
Boston, MA Harvard Businesss School Pub. c1998
Localização:
EACH - Esc. Artes, Ciências e Humanidades
(658.401 P847o )
(Acessar)
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Título:
On competition
Autor:
Michael Eugene Porter 1947-
Assuntos:
Competencia económica internacional
;
Ventaja relativa (Comercio internacional)
;
Política industrial
;
Política ambiental
;
Política social
;
Competition, International
;
Comparative advantage (International trade)
;
Industrial policy
;
Environmental policy
;
Social policy
;
Concurrence internationale
;
Avantage comparatif (Commerce international)
;
Politique industrielle
;
Environnement -- Politique gouvernementale
;
Politique sociale
;
Planification stratégique
;
Internationaler Wettbewerb
;
Wettbewerb
;
Wettbewerbsstrategie
;
POLÍTICA ECONÔMICA
;
PLANEJAMENTO ESTRATÉGICO
;
CONCORRÊNCIA INTERNACIONAL
;
COMÉRCIO EXTERIOR
;
VANTAGEM COMPARATIVA
;
POLÍTICA INDUSTRIAL
Notas:
Inclui referências e índice
Descrição:
How competitive forces shape strategy / What is strategy? / How information gives you competitive advantage / End-game strategies for declining industries / From competitive advantage to corporate strategy / The competitive advantage of nations / Clusters and competition: new agendas for companies, governments, and institutions / How global companies win out / Competing across locations: enhancing competitive advantage through a global strategy / Green and competitive: ending the stalemate / The competitive advantage of the inner city / Making competition in health care work / Capital disadvantage: America's failing capital investment system /
"On Competition brings together, for the first time, more than a dozen of Porter's articles; two entirely new pieces written especially for this collection as well as eleven of his landmark articles from the Harvard Business Review. In addition, Porter contributes a special introduction, his first statement of how the whole range of his work fits together." "These essays develop some consistent themes: the key to profitability and growth - indeed to survival - is to stake out, and then constantly improve upon, a distinctive competitive position; prosperity arises from the ability to continually improve productivity; and much societal progress comes primarily through private-sector innovation. These themes have proven robust despite dramatic changes in the competitive landscape. On Competition will continue to provide the intellectual foundation for company and country strategies for years to come."--BOOK JACKET.
Títulos relacionados:
Série:The Harvard business review book series
Editor:
Boston, MA Harvard Businesss School Pub.
Data de criação/publicação:
c1998
Formato:
vi, 485 p. ill. 24 cm..
Idioma:
Inglês
Links
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