The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data
Song, Peijian ; Wang, Quansheng ; Liu, Hefu ; Li, Qi
Production and operations management, 2020-04, Vol.29 (4), p.995-1010 [Periódico revisado por pares]Los Angeles, CA: SAGE Publications
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