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Constructing the festival tourist attraction from the perspective of Peircean semiotics: The case of Guangzhou, China

Li, Jing ; Yu, Gouxiong Basile, Vincenzo

PloS one, 2023-02, Vol.18 (2), p.e0282102-e0282102 [Periódico revisado por pares]

United States: Public Library of Science

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Título:
Constructing the festival tourist attraction from the perspective of Peircean semiotics: The case of Guangzhou, China
Autor: Li, Jing ; Yu, Gouxiong
Basile, Vincenzo
Assuntos: Atmosphere ; Attraction ; Attractiveness ; Biology and Life Sciences ; China ; Cultural heritage ; Cultural tourism ; Emotions ; Engineering and Technology ; Festivals ; Grounded theory ; Holidays ; Medicine and Health Sciences ; Methods ; Models, Theoretical ; Multiculturalism ; Multiculturalism & pluralism ; Psychological aspects ; Qualitative analysis ; Qualitative research ; Semiotics ; Signs ; Social aspects ; Social Sciences ; Social values ; Sociology ; Tourism ; Tourist attractions ; Tourists ; Travel industry
É parte de: PloS one, 2023-02, Vol.18 (2), p.e0282102-e0282102
Notas: ObjectType-Article-1
SourceType-Scholarly Journals-1
ObjectType-Feature-2
content type line 23
Competing Interests: The authors have declared that no competing interests exist.
Descrição: Based on the Peircean semiotic theory, this study aims to explore the semiotic construction of a festival tourist attraction using the Guangfu Temple Fair in China as a case. A qualitative research method of grounded theory was used to analyze the organizers' planning scheme, conference materials, 7 interviews, and 45 tourists' interviews. We found that festival organizers produce festivalscape based on social values and tourists' expectations, including safety assurance, cultural activity, personnel service, facilities, creative interaction, food, a trade show, and the festival atmosphere. Tourists in the festivalscape, through cultural, novel, social, and emotional experience and collateral observations, assign meaning to the festival's attractiveness in terms of cultural diversity, vibrant activities, distinctive features, and a sense of ceremony. These findings indicate that organizers' sign production and tourists' sign interpretation constitute the conceptual model of the semiotic construction of festivals as tourist attractions. Furthermore, the study extends the understanding of tourist attractions and will help organizers to create successful festival attractions.
Editor: United States: Public Library of Science
Idioma: Inglês

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Constructing the festival tourist attraction from the perspective of Peircean semiotics: The case of Guangzhou, China

Li, Jing ; Yu, Gouxiong Basile, Vincenzo

United States: Public Library of Science

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