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Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility

Leonardi, Paul M.

Information systems research, 2014-12, Vol.25 (4), p.796-816 [Periódico revisado por pares]

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Título:
Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility
Autor: Leonardi, Paul M.
Assuntos: Analysis ; Artificial life ; computer-mediated communication and collaboration ; ethnographic research ; Experiential learning ; Information sharing ; Information storage and retrieval systems ; Information technology ; innovation ; Innovations ; Knowledge management ; knowledge sharing ; metaknowledge ; Observational learning ; Online social networking ; Online social networks ; Sharing ; Social media ; Social networking ; Special Section: Information, Technology, and the Changing Nature of Work
É parte de: Information systems research, 2014-12, Vol.25 (4), p.796-816
Descrição: This paper offers a theory of communication visibility based on a field study of the implementation of a new enterprise social networking site in a large financial services organization. The emerging theory suggests that once invisible communication occurring between others in the organization becomes visible for third parties, those third parties could improve their metaknowledge (i.e., knowledge of who knows what and who knows whom ). Communication visibility, in this case made possible by the enterprise social networking site, leads to enhanced awareness of who knows what and whom through two interrelated mechanisms: message transparency and network translucence. Seeing the contents of other’s messages helps third-party observers make inferences about coworkers' knowledge. Tangentially, seeing the structure of coworkers' communication networks helps third-party observers make inferences about those with whom coworkers regularly communicate. The emerging theory further suggests that enhanced metaknowledge can lead to more innovative products and services and less knowledge duplication if employees learn to work in new ways. By learning vicariously rather than through experience, workers can more effectively recombine existing ideas into new ideas and avoid duplicating work. Moreover, they can begin to proactively aggregate information perceived daily rather than engaging in reactive search after confronting a problem. I discuss the important implications of this emerging theory of communication visibility for work in the knowledge economy.
Editor: INFORMS
Idioma: Inglês

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Social Media, Knowledge Sharing, and Innovation: Toward a Theory of Communication Visibility

Leonardi, Paul M.

INFORMS

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