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Survey of consumer satisfaction on sport drink product by Kano model

Ratchanee Charoen(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development) E-mail:ch_ratchanee@yahoo.com ; Bisri Soison(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development) ; Pisit Dhamvithee(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development)

Bangkok (Thailand) 2009

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Título:
Survey of consumer satisfaction on sport drink product by Kano model
Autor: Ratchanee Charoen(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development) E-mail:ch_ratchanee@yahoo.com ; Bisri Soison(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development) ; Pisit Dhamvithee(Kasetsart University, Bangkok (Thailand). Faculty of Agro-Industry. Department of Product Development)
Assuntos: Analytical methods ; Beverages ; Consumer behaviour ; Consumer surveys ; Kano's model ; Nutrition education ; Product labelling ; Sport drink
Notas: E73
U10
Descrição: Voice of consumers is very important for product design and product concept development to capture the consumer satisfaction. Kano's model is one of techniques that used for determining influence of the product attributes on consumer satisfaction, and classifying product quality into attractive, one-dimensional and must-be requirement. The aim of this study proposes a traditional Kano model to distinguish consumer satisfaction on sport drink products. The results of different aged consumers' survey from 145 in Bangkok, Nakhon Ratchasima, Phangnga, and Chon Buri found that the convenient holding attribute was an attractive requirement of product. One-dimensional requirements were the carrying convenience, the package transparency, and the safe open-lid material attributes. Must-be requirements, the first thing to concern, were the nutrition labeling, the standard labeling, and the warning term attributes for sport drink package, and were flavor related color and transparency of drink attributes for sport drink. The taste affected on consumer dissatisfaction also it should be improved. However, the satisfaction of different aged consumers on the sport drink attributes was dissimilar.
Editor: Bangkok (Thailand)
Data de criação/publicação: 2009
Idioma: Tailandês

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Survey of consumer satisfaction on sport drink product by Kano model

Bangkok (Thailand) 2009

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