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Strategic innovation new game strategies for competitive advantage

Allan Afuah

New York Routledge 2009

Localização: EACH - Esc. Artes, Ciências e Humanidades    (658.4063 A258s )(Acessar)

  • Título:
    Strategic innovation new game strategies for competitive advantage
  • Autor: Allan Afuah
  • Assuntos: Strategic planning; Originality; Resourcefulness; Technological innovations; Competition; Innovation; Strategische Planung; Unternehmen; Wettbewerb; Innovationsmanagement; Strategisches Management; Wettbewerbsvorteil; Stratejik planlama; Özgünlük; Güçlülük; Teknolojik yenilikler; Rekabet; REENGENHARIA; PLANEJAMENTO ESTRATÉGICO; INOVAÇÕES TECNOLÓGICAS
  • Notas: Includes bibliographical references (p. [447]-468) and indexes
  • Descrição: pt. I. Introduction -- 1. Introduction and Overview -- 2. Assessing the Profitability Potential of a Strategy -- 3. The Long Tail and New Games -- pt. II. Strengths and Weaknesses -- 4. Creating and Appropriating Value Using New Game Strategies -- 5. Resources and Capabilities in the Face of New Games -- 6. First-mover Advantages/Disadvantages and Competitors' Handicaps -- 7. Implementing New Game Strategies -- pt. III. Opportunities and Threats -- 8. Disruptive Technologies as New Games -- 9. Globalization and New Games -- 10. New Game Environments and the Role of Governments -- 11. Coopetition and Game Theory -- pt. IV. Applications -- 12. Entering a New Business Using New Games -- 13. Strategy Frameworks and Measures -- pt. V. Cases -- Case 1. The New World Invades France's Terroir -- Case 2. Sephora Takes on America -- Case 3. Netflix: Responding to Blockbuster, Again -- Case 4. Threadless in Chicago -- Case 5. Pixar Changes the Rules of the Game -- Case 6. Lipitor: The World's Best-selling Drug (2008) -- Case 7. New Belgium: Brewing a New Game -- Case 8. Botox: How Long Would the Smile Last? -- Case 9. IKEA Lands in the New World -- Case 10. Esperion: Drano for Your Arteries? -- Case 11. Xbox 360: Will the Second Time be Better? -- Case 12. Nintendo Wii: A Game-changing Move
  • Editor: New York Routledge
  • Data de criação/publicação: 2009
  • Formato: xviii, 482 p. ill. 26 cm.
  • Idioma: Inglês
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