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‘Machiavellian Russia’ in the Crimean conflict: Clarification of strategic narratives analysis method

Gackowski, Tomasz ; Brylska, Karolina

Journalism (London, England), 2022-04, Vol.23 (4), p.773-788 [Periódico revisado por pares]

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Título:
‘Machiavellian Russia’ in the Crimean conflict: Clarification of strategic narratives analysis method
Autor: Gackowski, Tomasz ; Brylska, Karolina
É parte de: Journalism (London, England), 2022-04, Vol.23 (4), p.773-788
Descrição: The article concerns the strategic narratives concept as a tool of soft power and proposes methods and techniques of analysing strategic narratives. We argue that the best approach should apply a methodological triangulation which combines different methods and techniques while simultaneously addressing gaps in the implementation of theoretical perspectives. We present a theoretical concept of analysis and validate it using the example of a case study of the Crimea conflict in 2014 and 2015. Relying on the following three sources of original data: content analysis of media coverage (press comments over 8 weeks of 2014 and 2015), a cross-sectional survey (Computer Assisted Telephone Interviewing), and survey and focus group interviewing on the reception of Internet memes; we show that a strategic narrative works both in the media and in the opinions of media recipients. Investigating the ‘Machiavellian Russia’ strategic narrative, we show that mass-media interpretation of present events seems to depend on historical context and comparisons, which create a specific bubble around recipients of media messages.
Editor: London, England: SAGE Publications
Idioma: Inglês

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