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Global strategies insights from the world's leading thinkers

Boston, MA Harvard Business School Press c1994

Localização: EPBC - Esc. Politécnica-Bib Central    (65.012.2 G51 )(Acessar)

  • Título:
    Global strategies insights from the world's leading thinkers
  • Assuntos: International business enterprises; Strategic planning; Competition, International; PLANEJAMENTO ESTRATÉGICO; POLÍTICA ADMINISTRATIVA
  • Notas: Articles originally published in the Harvard business review since 1982;Includes index
  • Descrição: Strategic intent / Gary Hamel and C.K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter, and Eileen Rudden -- The globalization of Europe : an interview with Wisse Dekker / Nan Stone -- The right way to go global : an interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghosal -- Manufacturing's new economies of scale / Michael E. McGrath and Rich ard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan --Insider unilever : the evolving transnational company / Floris A. Maljers -- Bewa re the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness : an interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword : what "thinking globally" really means / Rosabeth Moss Kanter
  • Títulos relacionados: Série:The Harvard business review book series
  • Editor: Boston, MA Harvard Business School Press
  • Data de criação/publicação: c1994
  • Formato: xix, 243 p. ill. 24 cm.
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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