Investigating the Effect of Gamification Mechanics on Customer Loyalty in Online Stores
Mohammad Fathian ; Hossein Sharifi ; Faranaksadat Solat
Nashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2019-12, Vol.11 (4), p.1-23
[Periódico revisado por pares]
University of Tehran
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