Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
Luo, Xueming ; Tong, Siliang ; Fang, Zheng ; Qu, Zhe
Marketing science (Providence, R.I.), 2019-11, Vol.38 (6), p.937-947, Article mksc.2019.1192 [Periódico revisado por pares]Linthicum: INFORMS
Texto completo disponível