IoT adoption in agriculture: the role of trust, perceived value and risk

Jayashankar, Priyanka ; Nilakanta, Sree ; Johnston, Wesley J ; Gill, Pushpinder ; Burres, Reed

The Journal of business & industrial marketing, 2018-10, Vol.33 (6), p.804-821 [Periódico revisado por pares]

Santa Barbara: Emerald Publishing Limited

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