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The Sustainable Economy

Chouinard, Yvon ; Ellison, Jib ; Ridgeway, Rick

Harvard business review, 2011-10, Vol.89 (10)

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Título:
The Sustainable Economy
Autor: Chouinard, Yvon ; Ellison, Jib ; Ridgeway, Rick
Assuntos: Big business ; Environmental management ; Financial performance ; Guidelines ; Social investing ; Social responsibility ; Strategic management ; Sustainability ; Value chain
É parte de: Harvard business review, 2011-10, Vol.89 (10)
Notas: content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
Descrição: Sustainability as a firm's most dependable route to financial high performance has always seemed beyond reach. But three trends, each gathering force on its own, are now combining with dramatic effect: 1. The values of many vital aspects of our world traditionally considered priceless are being quantified, so that they can be factored into economic equations. 2. Socially responsible investing has matured beyond negative screening to become a value-seeking discipline and positive impetus for change. 3. Industries are converging on standard indices by which to rate products' sustainability and seek improvements throughout their value chains. Progress in each area spurs progress in the others, to the extent that the long-sought alignment of a firm's prosperity with the best interests of the planet seems not only possible but inevitable.
Editor: Boston: Harvard Business Review
Idioma: Inglês

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