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Religiosity and Purchase Intention of Purwokerto Halal Mart

Hari Adi, Pramono ; Via Christiany, Feronica Adawiyah, W.R. ; Harisam, T. ; Afif, N.C. ; Prayogo, N.A. ; Suliyanto

SHS Web of Conferences, 2020, Vol.86, p.1006 [Periódico revisado por pares]

Les Ulis: EDP Sciences

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  • Título:
    Religiosity and Purchase Intention of Purwokerto Halal Mart
  • Autor: Hari Adi, Pramono ; Via Christiany, Feronica
  • Adawiyah, W.R. ; Harisam, T. ; Afif, N.C. ; Prayogo, N.A. ; Suliyanto
  • Assuntos: Influence ; Mosques & temples
  • É parte de: SHS Web of Conferences, 2020, Vol.86, p.1006
  • Descrição: The research on which entitle Religiosity and Purchase Intension of Purwokerto Halal Mart was aim to analyze the relationship between religiosity and trust in the purchase intention of halal mart retail in Purwokerto. This research is a survey of Taklim Assembly members of the Great Mosque of Baitussalam, Jenderal Soedirman Mosque, Wijayakusuma Mosque, Darussalam Mosque, Bhayangkara Mosque and Fatimatuzahra Mosque. The number of sample were 225 with simple random sampling technique. The statistical test performed is using SEM data analysis. The results show that several dimensions of religiosity, namely experiential, ritualistic, intellectual have positive influence on trust. While the ideological and consequential dimensions do not have a positive effect on trust. For the influence of the dimensions of religiosity on purchase intention namely the experiential, ritualistic, ideological and consequential dimensions have a positive effect on purchase intention, but the intellectual dimension does not have a positive effect on purchase intention. And trust also has a positive effect on purchase intention. This result could inform halal mart and consumers that religiosity empirically influences consumers’ trust and purchase intentions, and also consumers’ trust influence purchase intention in the halal mart.
  • Editor: Les Ulis: EDP Sciences
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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