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THE PROACTIVE PARTNER

Brown, Eric Renner

Billboard, 2024-03, Vol.136 (5), p.56-56

New York: P-MRC

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  • Título:
    THE PROACTIVE PARTNER
  • Autor: Brown, Eric Renner
  • Assuntos: Alternative energy ; Artists ; Fans (Aficionados) ; Matthews, Dave ; Music industry ; Nonprofit organizations ; Sustainability
  • É parte de: Billboard, 2024-03, Vol.136 (5), p.56-56
  • Descrição: Inspired by Bonnie Raitt - "the godmother of all of it," as Sullivan puts it, who launched her Green Highway initiative on her 2002 tour to promote alternative energy sources while greening her own touring - Sullivan reached out to the musician's management to gauge how the model might be applied to other tours, and it offered mentorship and initial financial support. Gardner propositioned Barenaked Ladies to test the model; the band agreed, and REVERB debuted on the group's 2004 со-headlining tour with Alanis Morissette. Some artists want to go green but aren't sure how; others have specific environment-related priorities (one year, Dave Matthews asked REVERB to dedicate its on-site messaging to protecting rhinos), while others still tap into the climate crisis' intersectionality by asking REVERB to coordinate advocacy for social issues (like homelessness and addiction for The Lumineers and Indigenous land rights for boygenius). Since forming, REVERB has facilitated 7.7 million total fan actions, which range from voter registration to utilizing the #RockNRefill program, a decadelong partnership with Nalgene that rewards donors with collectible, tour-specific reusable water bottles - and offers all fans free, filtered refilling stations.
  • Editor: New York: P-MRC
  • Idioma: Inglês
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  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

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