RETRACTED: An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model
Kim, Cookhwan ; Park, Sungsik ; Kwon, Kwiseok ; Chang, Woojin
Expert systems with applications, 2012-01, Vol.39 (1), p.117-128 [Periódico revisado por pares]Texto completo disponível