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The why axis hidden motives and the undiscovered economics of everyday life

Uri Gneezy John A List 1968-

New York PublicAffairs 2013

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária  ACERVO DELFIM NETTO  (C11.4.23 )(Acessar)

  • Título:
    The why axis hidden motives and the undiscovered economics of everyday life
  • Autor: Uri Gneezy
  • John A List 1968-
  • Assuntos: Economics -- Psychological aspects; Motivation (Psychology) -- Economic aspects; ECONOMIA (ASPECTOS PSICOLÓGICOS); MOTIVAÇÃO (PSICOLOGIA ASPECTOS ECONÔMICOS); DESIGUALDADE DE RENDA
  • Notas: Includes bibliographical references and index
  • Descrição: Getting beyond assumptions : what makes people do what they do? -- How can you get people to do what you want? : when incentives (don't) work and why -- What can Craigslist, mazes, and a ball and bucket teach us about why women earn less than men? : on the plains below Kilimanjaro -- What can a matrilineal society teach us about women and competition? : a visit to the Khasi -- How can sad silver medalists and happy bronze medalists help us close the achievement gap? : public education : the $627 billion problem -- How can poor kids catch rich kids in just months? : a voyage to preschool -- What seven words can end modern discrimination? : I don't really hate you, I just like money -- Be careful what you choose, it may be used against you! : the hidden motives behind discrimination -- How can we save ourselves from ourselves? : using field experiments to inform life and death situations -- What really makes people give to charity? : don't appeal to people's hearts, appeal to their vanity -- What can cleft palates and opt-out boxes teach us about people's reasons for giving to charity? : the remarkable phenomenon of reciprocity -- Why is today's business manager an endangered species? : creating a culture of experimentation at your business -- How to change the world-- or at least get a better deal : life is a laboratory.
    A colorful examination of why people do what they do--observed through the lens of incentives that can spur people to achieve--as reviewed by two superstars revolutionizing economics
  • Editor: New York PublicAffairs
  • Data de criação/publicação: 2013
  • Formato: xi, 267 p illustrations 25 cm.
  • Idioma: Inglês
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