Information Effects on Consumers' Preferences and Willingness to Pay for a Functional Food Product: The Case of Red Ginseng Concentrate

Ahn, Byeong-il ; Bae, Mo-Se ; Nayga Jr, Rodolfo M.

Asian economic journal, 2016-06, Vol.30 (2), p.197-219 [Periódico revisado por pares]

Kitakyushu: Blackwell Publishing Ltd

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