Factors influencing popularity of branded content in Facebook fan pages
Sabate, Ferran ; Berbegal-Mirabent, Jasmina ; Cañabate, Antonio ; Lebherz, Philipp R.
European management journal, 2014-12, Vol.32 (6), p.1001-1011
[Periódico revisado por pares]
Oxford: Elsevier Ltd
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