skip to main content
Idioma:
Primo Search
Clear Search Box
Search in: Busca Geral
Busca Avançada
Busca por Índices
Tipo de recurso Mostra resultados com: Mostra resultados com: Índice

Business solutions for the global poor creating social and economic value

Conference on Global Poverty: Business Solutions and Approaches (2005 Harvard University) V. Kasturi Rangan

San Francisco Jossey-Bass c2007

Localização: FEA - Fac. Econ. Adm. Contab. e Atuária    (362.57 C748b )(Acessar)

  • Título:
    Business solutions for the global poor creating social and economic value
  • Autor: Conference on Global Poverty: Business Solutions and Approaches (2005 Harvard University)
  • V. Kasturi Rangan
  • Assuntos: Social responsibility of business -- Congresses; Poor -- Congresses; International business enterprises -- Moral and ethical aspects -- Congresses; Social responsibility of business -- Developing countries -- Congresses; Poor -- Developing countries -- Congresses; International business enterprises -- Moral and ethical aspects -- Developing countries -- Congresses; POBREZA; PAÍSES EM DESENVOLVIMENTO; RESPONSABILIDADE SOCIAL; EMPRESAS MULTINACIONAIS (ASPECTOS MORAIS E ÉTICOS)
  • Notas: Includes bibliographical references (p. 403-415) and index
  • Descrição: Introduction -- PT. 1. JUST WHO ARE THE POOR? -- 1. Microcredit, segmentation, and poverty alleviation strategy for women : who are the customers? / Fauzia Erfan Ahmed -- 2. Understanding consumers and retailers at the base of the pyramid in Latin America / Guillermo D'Andrea, Gustavo Herrero -- 3. Marketing programs to reach India's underserved / Kunal Sinha ... [et al.] -- PT. 2. MEETING THE BASIC NEEDS OF THE POOR -- 4. Brcko and the Arizona market / Bruce R. Scott -- 5. Health services for the poor in developing countries : private vs. public vs. private and public / David E. Bloom, Tarun Khanna -- 6. Fighting AIDS, fighting poverty : customer-centric marketing in the generic antiretroviral business / Rohit Deshpandé, Zoë Chance -- 7. Meeting unmet needs at the base of the pyramid : mobile health care for India's poor / Pablo Sánchez, Miguel A. Rodríguez, Joan E. Ricart -- 8. Energizing the base of the pyramid : scaling up successful business models to achieve universal electrification / David J. Jhirad, Annie Woollam -- 9. Utilities and the poor : a story from Colombia / Carlos Rufín, Luis Fernando Arboleda -- 10. Bringing natural gas service to poor areas : the case of Buenos Aires's Moreno District / Marcelo Paladino, Lisandro Blas -- PT. 3. BUILDING THE BOP VALUE CHAIN -- 11. Multiahorro : barrio store / Wilson A. Jácome, Luis E. Loría, Luis Reyes Portocarrero -- 12. Photography and the low-income classes in Brazil : a case study of Kodak / Melchior
    Dikkers, Paulo Cesar Motta -- 13. The complex business of serving the poor : insights from Unilever's Project Shakti in India / V. Kasturi Rangan, Dalip Sehgal, Rohithari Rajan -- 14. Patrimonio hoy : a groundbreaking corporate program to alleviate Mexico's housing crisis / Arthur I. Segel, Nadeem Meghji, Regina García-Cuéllar -- 15. Creating strong businesses by developing and leveraging the productive capacity of the poor / Kapil Marwaha ... [et al.] -- ITC's e-Choupal : a platform strategy for rura
  • Títulos relacionados: Série:The Jossey-Bass business & management series
  • Editor: San Francisco Jossey-Bass
  • Data de criação/publicação: c2007
  • Formato: xviii, 433 p ill 25 cm.
  • Idioma: Inglês
Links
Voltar para lista de resultados

  • Realização: ABCD-USP USP   Logos de Redes Sociais: Freepik

Buscando em bases de dados remotas. Favor aguardar.