Detecting customers knowledge from social media big data: toward an integrated methodological framework based on netnography and business analytics
Del Vecchio, Pasquale ; Mele, Gioconda ; Passiante, Giuseppina ; Vrontis, Demetris ; Fanuli, Cosimo
Journal of knowledge management, 2020-05, Vol.24 (4), p.799-821 [Periódico revisado por pares]Kempston: Emerald Publishing Limited
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